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  • Iovine Says Apple Music Has Hundreds of People Working on Curation

    In a recent interview, Jimmy Iovine mentioned that Apple Music plans on differentiating itself from its rivals in the streaming music market through curated content. He told the London Evening Standard the following regarding the matter:

    "Music deserves elegance and the distribution right now is not great.” He referred to competing services as "utilities" that are "sterile, programmed by algorithms and numbing."
    In an effort to help deliver quality curated content, he went on by mentioning that Apple ended up hiring “hundreds” of people. This includes Beats 1 DJ Zane Lowe, recruited from the BBC. He explained that while it was difficult to convince Lowe to move from London to Los Angeles, he recognized Lowe’s value. Iovine said that the DJ’s accomplishments with Beats 1 in 19 weeks “shouldn’t have been possible.”

    Iovine also remarked that he actually sees other forms of entertainment as Apple Music’s main competition as opposed to streaming rivals such as Spotify, Rdio and Tidal.

    The recent interview shows how confident Iovine is regarding the matter. Ultimately we’ll have to wait and see how Apple Music turns out and if it can really compete in the space by waiting.

    Source: London Evening Standard
    This article was originally published in forum thread: Iovine Says Apple Music Has Hundreds of People Working on Curation started by Akshay Masand View original post