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  • Apple's iPhone Share Remains Strong in Europe and Other Markets, Dips Share in the US


    Although the marketshare for Apple’s iPhone has grown year-over-year in Europe, China and several other parts of the world during the previous quarter, it ended up losing ground in the US. According to a new report by Kantar Worldpanel ComTech, this was attributed to advances by Samsung and LG.

    When it comes to Europe’s five largest markets, the UK, Germany, France, Italy and Spain, the iPhone growth varied widely, rising 5.5% in the UK but only 0.1% in Italy. Android’s share meanwhile took substantial hits in the same regions, particularly in Germany and the UK, which saw declines of 6.2% and 6.1% respectively. Kantar research chief, Carolina Milanesi, had the following to say regarding the matter:

    Apple iOS returned to growth across all of Europe's 'big five' markets, as it recorded its first year-on-year gain in France since February 2015.
    Outside of Europe, the iPhone share was up 9.1% in Australia, 7.3% in China and 2.7% in Japan. In the US however, the device ended up dipping 2.3% to a 30.5% share. Kantar noted that the iPhone sales are also likely beginning to level off on top of Samsung and LG growing their shares in the region since the country’s initial demand was extremely strong.

    The advances made by Samsung was attributed to the Galaxy S6 doing better in the US than in some other regions while LG’s advances were attributed to the impact of newer data plans on mid-tier phones. Together, the two companies are said to account for roughly 78% of US Android sales. When it comes to the iPhone, the higher price the devices tout are said to be deterring many American shoppers. According to a Kantar survey, 43% of American Android buyers mentioned a good price as the main attraction. In Europe, Android buyers cited screen size as the biggest draw. When it came to the people who opted for an iPhone, it was said that they generally considered a wider variety of factors such as materials, reliability and durability.

    With everything being said and done, many are speculating that Apple’s marketshare will likely surge in the next month or two as the company is expected to unveil its next-gen iPhones.

    Source: Kantar World Panel
    This article was originally published in forum thread: Apple's iPhone Share Remains Strong in Europe and Other Markets, Dips Share in the US started by Akshay Masand View original post