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  • comScore: Apple's iPhone Market Share Grows in the US while Other Platforms Decline


    According to recently released comScore research data, the iPhone grew as a platform in May to 43.5% of the US smartphone market. The growth with the iOS platform encroached on Android, which shrank slightly to 52.1%. Just as a reference, in February, Android and iPhone accounted for 52.8% and 41.7% shares respectively. Microsoft’s Windows Phone ended up falling from 3.5% to 3% by May while BlackBerry ended up slipping from 1.8% to 1.3%.

    The Cupertino California company notably retained the top spot when it came to terms of individual smartphone vendors, beating out Samsung, which did increase to 28.7%. All other major vendors ended up losing ground with LG shrinking from 8.3% to 8.2%, Motorola dipping from 5.1% to 4.9% and HTC declining from 3.8% to 3.5%.

    Unsurprisingly, the iPhone seems to have controlled a sizeable portion of the US market for years. Android gradually came to overshadow it as a platform but mainly due to being cheaply and easily adopted by competitors and some successful flagship products like those in the Samsung Galaxy S series.

    When it comes to Apple’s increasingly positive performance against Android in the recent quarters, the gain has been attributed to the switch to bigger screens for the iPhone 6 and 6 Plus, which shipped last year. Prior to the current generation iPhones, Android phones were generally larger and managed to keep their lead in the market as a result.

    We’ll have to wait to see how the market reacts when the new generation iPhone is announced and released later this year.

    Source: comScore via BidnessETC
    This article was originally published in forum thread: comScore: Apple's iPhone Market Share Grows in the US while Other Platforms Decline started by Akshay Masand View original post