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  • New Report Claims Apple Not Even Hitting 'Break-Even Volume' in Apple Watch Sales


    The Apple Watch first launched in April of this year, but sales numbers have been a big mystery ever since the device was released. This doesn’t mean however, that rumors and analyst’s opinions /guesstimates haven’t been circulating the web. Speaking of analyst’s estimates, Taiwanese company Advanced Semiconductor Engineering Inc. has provided new estimates on what they believe the sales have been. The Taiwanese company may be a little more accurate in terms of sales, as they are the ones who combine all internal parts of the wearable device into a case.

    According to ASE, sales have not been as up to par as everyone expected it to be. Apparently investors were told by ASE that Apple did not even hit the ‘break-even volume’ according to Bernstein Research analyst, Mark Li. The ‘break-even volume’ apparently was supposed to be two million Apple Watch units a month in this year’s second quarter. It was noted that the target shipping for 2015 is 18 million units. This most likely won’t happen as sales for the device has not been very high in the last few months. But you know ever know, as holiday season marks a big one for Apple, Earlier this month, Apple CEO Tim Cook said in the conference call that revenue for the Apple Watch was more than $1 billion (which would be more than 3 million for the quarter).

    We’re not quite sure how sales for the wearable device will turn out to be, but we recently just reported that U.S. Best Buy stores and Canadian Best Buy stores will be carrying the smartwatch starting next month. This could help Apple’s sales, as currently they are the only ones selling the watch aside from some specialty stores.

    Source: The World Street Journal
    This article was originally published in forum thread: New Report Claims Apple Not Even Hitting 'Break-Even Volume' in Apple Watch Sales started by Akshay Masand View original post
    Comments 10 Comments
    1. X-Men's Avatar
      X-Men -
      The truth is Apple watch is a big flop.

      1.The traditional watches - you don't need charge for 3-6 years. Some are never need to be. Who needs to carry many chargers?

      2. We already have a smart device (phone) in our hand. So why should a smart watch or smart ring?

      3. I thought Apple would never enter this business but they were lured by the competitors.

      4. You won't talk to watch for a phone call.
      You won't type SMS in watch.
      You won't connect headset to watch. Not even Bluetooth headset as u can connect it on phone which have a "battery".
      Then what the purpose? 400$ or something to a notification reader with some hardly used heart rate monitor.

      Applies to samsung and others too.
    1. turdsmoka's Avatar
      turdsmoka -
      It's only value is as a status symbol.
    1. JollyRogger's Avatar
      JollyRogger -
      Whats up boys, cant afford one but really really want one so you make out you hate it so your mates don't realize you're a tight wad.

      I've always said that if you normally wear a watch, then the Apple Watch makes perfect sense.

      1. You wear a watch already so why not
      2. You can get notifications on your watch so I don't have to fish my phone out every time it vibrates
      3. You can make / receive calls on it (you do look like a **** Tracey wannabee lol) so you don't have to fish your phone out of your pocket every time it rings and I can choose to ignore a call by just looking at my watch and not answering it.
      4. If your the sporty type (I'm not ) you can use it to track your steps / run / heart rate
      5. I can use Apple Pay with a flick of my wrist
      6. I can even keep bar codes and QR codes stored for store / loyalty cards
      7. I can store a playlist of music on my watch for when I'm out without my phone.
      8. Siri at the touch of a button (in the car is genius as I dont have to touch my phone and break the law if I want to change tracks / playlists or send my wife a text ..........)
      9. Oh NO !!!! I have to charge it daily , well guess what I have to charge my phone daily (AS DO YOU) so when I charge one I charge the other. This aint rocket science you know)
      10. Oh yes, it looks great and I get loads of comments from strangers "is that the Apple Watch, What do you think ?, How do you find it ???"
      11. I can draw messages to my wife to let her know I'm leaving work / Stuck in traffic / I love her ect.. The drawing app is really fun

      Need I go on.

      Jolly
    1. tridley68's Avatar
      tridley68 -
      Love my Apple Watch it is the best thing since sliced bread im always getting complements on it
    1. valkraider's Avatar
      valkraider -
      I personally know 7 people who have them and love them. I ordered mine yesterday.

      I don't even know why the charging thing is even considered an issue. My spouse has never had theirs go below about 40% charge and has successfully used it over a weekend camping with no charging available.

      I charge my phone on the night stand beside the bed. The watch will just go right beside it.
    1. StaceyMJ86's Avatar
      StaceyMJ86 -
      I'm going to wait for the second generation to come out.
    1. qumahlin's Avatar
      qumahlin -
      Quote Originally Posted by X-Men View Post
      The truth is Apple watch is a big flop.

      1.The traditional watches - you don't need charge for 3-6 years. Some are never need to be. Who needs to carry many chargers?

      2. We already have a smart device (phone) in our hand. So why should a smart watch or smart ring?

      3. I thought Apple would never enter this business but they were lured by the competitors.

      4. You won't talk to watch for a phone call.
      You won't type SMS in watch.
      You won't connect headset to watch. Not even Bluetooth headset as u can connect it on phone which have a "battery".
      Then what the purpose? 400$ or something to a notification reader with some hardly used heart rate monitor.

      Applies to samsung and others too.
      1. Depends what you mean by "traditional watch". Plenty of luxury watches need to be wound, and I have a OysterQuartz Rolex which has a traditional battery that needs to be replaced..

      2. The benefit of my Apple Watch is not having to look at my phone. I get updates on the things I care about and don't get distracted by the other jillion notification bubbles on my phone. My phone only comes out of my pocket when truly needed.

      3. It's nice to have thoughts.

      4. You're right, I won't talk to my watch for a phone call. I know it is a feature of the watch, but I have no desire to be **** Tracy. You're right, I won't type SMS on my watch, but I will choose from quick responses that I would have typed anyway, or occasionally dictate if i'm not around people, and the dictation is surprisingly good.

      You mention the "hardly used" heart rate monitor, yet that is one of the primary things I use on the watch. I've compared its results to my manual cuff and automatic cuff and the variance is +/- 2 beats. The achievements and reminders from the activity app actually do motivate you to get up and move around. This is literally a key feature of the watch. It kills the fitbit completely in every area except for sleep monitoring.
    1. holyshnikes's Avatar
      holyshnikes -
      I just think it's a different market for it. People NEED to have new phones, so they buy them. Lots of people don't NEED a new watch. So once those people do, they may choose to buy one. I think it's a different type of market that Apple id's probably aware. I doubt they're worried. Same thing happened with the first iPhone I believe.
    1. Cjblaze2001's Avatar
      Cjblaze2001 -
      I own the Apple Watch and I love it. It has its drawbacks but overall it's a very good design and has a lot of useful features. Right now it's in its infancy stage but it has a lot of potential in the future. The new update should be a big improvement. But honestly, this watch won't be a break through until it works independent of the iPhone and the battery lasts longer (or they come up with a kinetic/solar design).
    1. tekwiz's Avatar
      tekwiz -
      Quote Originally Posted by X-Men View Post
      The truth is Apple watch is a big flop.

      1.The traditional watches - you don't need charge for 3-6 years. Some are never need to be. Who needs to carry many chargers?

      2. We already have a smart device (phone) in our hand. So why should a smart watch or smart ring?

      3. I thought Apple would never enter this business but they were lured by the competitors.

      4. You won't talk to watch for a phone call.
      You won't type SMS in watch.
      You won't connect headset to watch. Not even Bluetooth headset as u can connect it on phone which have a "battery".
      Then what the purpose? 400$ or something to a notification reader with some hardly used heart rate monitor.

      Applies to samsung and others too.
      1) Nobody, it lasts all day, I've even got two days before charging.

      2) Dumbest attempted argument ever, same argument all the pundits tried using for why ipad would flop and they were just as wrong. Because you don't want to take the time to find/take your phone out of your pocket, key in your code or fingerprint and then get the info when a 2 second glance at your wrist gives the info and saves time.

      3) This isn't surprising as you don't seem to be able to think things through anyways.

      4) We do talk to the watch for phone calls, we do talk to the watch to send SMSs, Many do connect BT headsets to listen to music while running because they don't have to have their phone with them. Keep on with your cluelessness.