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  • New Report Highlights Apple's Tablet Market Setbacks


    Once the mighty king upon the tablet hill, Apple's iPad is no longer the dominant ruler it once was.

    Over the last five years, iPad has endured one challenger -- some formidable, most not -- after the next. But, all told, the incessant competition and deluge of cheaper rivals resulted in iPad giving up some of its once commanding market share.

    As illustrated by multiple consecutive quarters of disappointing iPad sales, Apple no longer speaks of iPad sales as a point of pride (even though the devices continue to make Apple enormous gobs of cash).

    So just how challenging has this business become for Apple? A new report from Statista derived from IDC data highlights the market turnaround for Apple in the tablet arena.

    "Samsung has come close to matching the iPad's market share for the last year, and nearly 60% of tablets sold now come from a group of smaller players, with nobody consistently dominating that group," BI reports, highlighting the data in question. "(Lenovo is currently the biggest of that group with about a 6% share.) Meanwhile, the overall tablet market has been in decline for the last couple years earlier this week, IDC reported that Q2 tablet sales were down 7% from a year ago."

    Source: BI
    This article was originally published in forum thread: New Report Highlights Apple's Tablet Market Setbacks started by Michael Essany View original post