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  • Hulu Reportedly Considering Ad-Free Tier to Compete with Other Streaming TV Services


    Hulu, the streaming video service, is reportedly exploring the possibility of a completely ad-free tier. This possible tier could possibly launch as soon as this fall and come in at roughly $12-$14 a month. According to The Wall Street Journal, the project is already operating under the name “NOAH” which is short for “No Ads Hulu.” The service’s owners are still said to support the idea of having an ad-supported version and are allegedly working to make ads more relevant to subscribers.

    As of right now, for those of you who didn’t know, subscribers currently have access to two tiers. The first offers a basic amount of movies and TV shows for free but unlimited access. Viewing on a TV, phone or tablet, will run users $8/month. Both levels at the moment though have advertising, which is something that Hulu’s main competition, Netflix, doesn’t have.

    When it comes to subscriber base, Hulu’s numbers are now at 9 million, up from 3 million in 2014. That being said, the service has been long-surpassed by Netflix, which has over 65 million subscribers worldwide. It should be taken into consideration that Hulu is available in the US and some distant military bases, but the disparity is still large between the two streaming services.

    TV industry executives are reportedly worried about the impact of ad-free services because they aren’t only attracting viewers and hurting ratings but are also seemingly training people to expect a TV show without ads. This has drawn channel owns to Hulu and The Wall Street Journal suggests that the high price of the proposed NOAH tier is a way of keeping ad traffic going. An ad-free version of Hulu could still be a threat, not only for Netflix but also for HBO Now, Sling TV, PlayStation Vue and Apple’s rumored service that is said to be coming out in the future.

    We’ll have to see how Hulu’s new tier will perform and what affect it has on the market once it is released.

    Source: The Wall Street Journal
    This article was originally published in forum thread: Hulu Reportedly Considering Ad-Free Tier to Compete with Other Streaming TV Services started by Akshay Masand View original post
    Comments 3 Comments
    1. mazzanic's Avatar
      mazzanic -
      Hey Hulu why don't you get some newer movies and tv shows to compete with other streaming services.
    1. GrandMstrBud's Avatar
      GrandMstrBud -
      I just finished a Hulu trial and due to commercials I'll stick with Netflix. Whats the point of paying and still being stuck with commercials
    1. mwhite67's Avatar
      mwhite67 -
      That would work for me. I signed up for Hulu Plus once. I saw that there were still ads even when you pay and immediately cancelled.