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  • Lawsuit Accuses Apple of Directing "iWatch" Google Searches to the Apple Watch Page


    A recently filed lawsuit accuses Apple of improperly using Google ads to guide “iWatch” searches to its page for the Apple Watch, reportedly abusing a trademark that it doesn’t currently own. A motion by an Irish software and network services company dubbed Probendi was filed after the company complained about it an Italian court. The firm is the own who owns the iWatch trademark in the European Union and a lawyer acting on their behalf noted that Apple never replied to requests or objections while Google denied the responsibility for the links.

    For those of you who didn’t know, the co-founder of Probendi, Daniele Di Salvo just last year claimed that the company was working on an Android smartwatch that would use the iWatch name while beating the price point that the Apple Watch comes in at. Salvo recently stated that the project was on “standby” and his company’s iWatch webpage only points toward the dispute with Apple.

    A recently commissioned estate by Probendi indicated that the iWatch trademark was worth roughly $97 million according to two Bloomberg sources. An initial hearing for the case has been set for November 11. The chances that the firm will be successful continue to remain uncertain since a number of corporations have attempted to sue Google or its advertisers over trademarks and have had mixed success. Google usually examines these issues individually and as a result, may or may not impose restrictions.

    We’ll have to wait and see what ends up happening.

    Source: Bloomberg, Probendi (iWatch)
    This article was originally published in forum thread: Lawsuit Accuses Apple of Directing "iWatch" Google Searches to the Apple Watch Page started by Akshay Masand View original post