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  • New iOS App Price Floor Established in India


    As a means to help developers sell more apps to customers who may not have serious coin to drop in the first place, Apple is letting devs drastically reduce the price of their apps available through the App Store in India.

    According to a report from MAW, Apple is touting new pricing tiers that that should let devs sell more apps as they can now be priced as low as Rs. 10 (ten rupees) for customers in India.

    If you're wondering, that’s roughly 16 cents in U.S. dollars as of this writing.

    “All prices in App Store are set against the U.S. dollar (USD), and the lowest a developer can price an app – other than making it free of course – is $0.99,” explains India’s NDTV. “In markets outside the US, Apple has traditionally charged the local currency equivalent of the USD price, as calculated against a fixed (but periodically revised) exchange rate. The exact pricing in each market is shown to developers as a part of the Pricing Matrix available under iTunes Connect.”

    The move is India is far from unprecedented, however. As MAW notes, Apple lets developers charge higher or lower prices in various geographic markets as part of the company's ‘Alternate Tier’ pricing.

    Source: MAW
    This article was originally published in forum thread: New iOS App Price Floor Established in India started by Michael Essany View original post
    Comments 2 Comments
    1. jackbauerctu's Avatar
      jackbauerctu -
      Is 99 cents (US) serious coin in India? Does anyone know what the minimum wage is over there? Is there a minimum wage there?
    1. vinaygoel2000's Avatar
      vinaygoel2000 -
      Quote Originally Posted by jackbauerctu View Post
      Is 99 cents (US) serious coin in India? Does anyone know what the minimum wage is over there? Is there a minimum wage there?
      Salaries in India range from $3 per day (minimum wage) to $3,000 per month. Obviously business folks make way more than $3,000 per month and drive Hummers, Audis, Mercedes and BMWs.