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  • Ongoing Battle Between Monster's Noel Lee and Beats Puts Spotlight on Iovine and Dr Dre


    The ongoing legal battle between Monster and Beats seems to be focusing its spotlight on the music moguls who worked with Apple and late cofounder Steve Jobs over the years. According to Bloomberg, Monster Chief Executive, Noel Lee, referred to the ties between Iovine, Dre and Jobs while making the case that he should receive a portion of Apple’s $3 billion. In this case, Lee and his team are arguing that Iovine and Dre had long planned to sell to Apple and the partial sale of Beats to HTC and the eventual acquisition of HTC’s stake by the Carlyle Group was an elaborate, years-long effort which was made to force both Lee and Monster out.

    Just as some background info, both Iovine and Jobs have been longtime friends with Jobs reportedly praising Iovine’s ability to create a successful hardware business after a lifetime of making music. Iovine even went as far as claiming that Jobs used Beats headphones with his iPod. The two of them also had several discussions about a streaming service, one which Iovine pushed Jobs to alter the iTunes model as far back as 2004. Iovine said the following regarding the matter last March:

    I've been meeting with Apple about subscriptions since 2004. Every two months. I think they're an incredible company, and I wanted them to do subscriptions.
    We’ll have to wait and see how the whole legal battle pans out by waiting patiently.

    Source: Bloomberg
    This article was originally published in forum thread: Ongoing Battle Between Monster's Noel Lee and Beats Puts Spotlight on Iovine and Dr Dre started by Akshay Masand View original post
    Comments 3 Comments
    1. Ambi_Valence's Avatar
      Ambi_Valence -
      Iovine even went as far as claiming that Jobs used Beats headphones with his iPod”. That is going to get a lot of Fanboys and Audiophiles bent outa shape!
    1. CZroe's Avatar
      CZroe -
      Quote Originally Posted by Ambi_Valence View Post
      Iovine even went as far as claiming that Jobs used Beats headphones with his iPod”. That is going to get a lot of Fanboys and Audiophiles bent outa shape!
      Ha! Dead on.

      Remember when people said that the iPhone didn't support A2DP Bluetooth music because the quality wasn't good enough for Steve Jobs? Well, looks like he doesn't care about quality much if he wears headphones that manipulate his equalizer settings for him to someone else's preference.

      That's essentially what "Beats technology" is: Dre's personal equalizer preference.
    1. Ambi_Valence's Avatar
      Ambi_Valence -
      Ssh, you’ll make them even madder!