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  • Apple Looking to Revamp Retail Stores to Have a 'Premium Feel'


    Apple recently opened their Upper East Side retail store and if you’ve been inside, you may have noticed that the environment is extremely different than your average Apple Store anywhere else. It was noted that Apple’s SVP of Retail and Online Stores Angela Ahrendts and the company’s design chief Jony Ive are working together to give retail stores a new direction and look. According to Macotakara, the company is looking to work towards a ‘premium feel’ to their retail stores, beginning with new product packaging next month.

    The new report noted that Apple will be making its displays in store more universal and uniformed across all stores. Apparently the number of products will also be reduced in stores so that it is more ‘premium’ and will only offer high quality accessories. As for product packaging, most accessories will be in mainly white starting next month.

    Macotakara’s report did not mention when exactly the change in presentation for retail stores will take place or if they will change retail locations to look like the Upper East Side store. However, the report did mention that some changes may take place beginning next month. What are your thoughts on this major move? Share with us in the comments below.

    Source: Macotakara
    This article was originally published in forum thread: Apple Looking to Revamp Retail Stores to Have a 'Premium Feel' started by Akshay Masand View original post