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  • Music Industry Executives Don't Appear to be Concerned with Apple Music


    After Apple unveiled its Apple Music streaming service at WWDC this past week, industry executives ended up offering their comments on whatís to come. Many claimed that the service wonít be a runaway success that some are expecting it to be. Speaking with the folks over at The Verge, several unnamed executives are claiming that Apple Music will likely catch on with consumers but itís unlikely to reshape the industry as iTunes once did.
    The comments seem to vary going in favor of and against Apple Music at a quick glance. One person said the following regarding the Apple Music unveiling:

    I think I've never been more confident. We were all bracing ourselves, but we feel really good about it right now.
    On the other hand, others felt that Apple left a lot of wiggle room for existing streaming service such as Pandora and Spotify. Specifically Apple doesnít offer much in the way of exclusive features, instead the product is a combination of various existing services such as video sharing (taken from YouTube), social networking (taken from Facebook/Instagram) and free radio content (taken from Pandora).

    One of the unnamed executives is stating that Apple is playing off of its freemium model, where free account holders can step up to an all-you-can-eat streaming service with offline listening and premium features or a set monthly fee. In this particular scenario, Apple Musicís Beats 1 radio is the free-to-stream tier, while the $10-per-month paid option actives on-demand listening and downloadable tracks. The person had the following to say regarding the matter:

    They're trying to put a spin on it, but they basically want the freemium model.
    As of right now, Apple Music is scheduled to roll out in 100 countries on June 30. Weíll have to wait and see what everyone thinks of it once it is released. Keep in mind that everyone gets 3 months to try it for free!

    Source: The Verge
    This article was originally published in forum thread: Music Industry Executives Don't Appear to be Concerned with Apple Music started by Akshay Masand View original post