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  • Jeff Williams: Cars are "the Ultimate Mobile Device"


    As CarPlay continues to rollout overtime and rumors continue to float regarding an Apple branded electric car, Apple operations chief, Jeff Williams, recently referred to cars as “the ultimate mobile device.” Williams said the following at Re/Code’s Code Conference when answering a question regarding which new markets Apple is looking at:

    The car is the ultimate mobile device, isn't it. We explore all kinds of categories. We'll certainly continue to look at those, and evaluate where we can make a huge difference.
    It should be noted that Williams was originally referring to CarPlay in his answer but the comments did add fuel to the Apple Car rumors that have been floating around. These rumors about an Apple Car first surfaced in February with reports that the iPhone manufacturer was preparing to “give Tesla a run for its money” with a new electric vehicle. As of right now, Apple is rumored to have “several hundred” workers on the car project which is said to be codenamed “Titan.”

    In the meantime, CarPlay continues to rollout and expand. The latest news regarding CarPlay is the announcement that GM CEO, Mary Barra, announced that the technology would be coming to 14 models in Chevrolet’s 2016 lineup.

    How do you feel about Williams’ stance on the car?

    Source: Re/Code
    This article was originally published in forum thread: Jeff Williams: Cars are "the Ultimate Mobile Device" started by Akshay Masand View original post
    Comments 2 Comments
    1. dsg's Avatar
      dsg -
      The car is the ultimate mobile device, isn't it. We explore all kinds of categories. We'll certainly continue to look at those, and evaluate where we can make a huge difference.
      wrong!!! there limited to where they can go. not like you can get to your office on the 20th floor with one.

      what ever you deem ultimate and can carry, becomes the ultimate mobile device

      Edit: my ultimate mobile device is my iPhone
    1. yohu123's Avatar
      yohu123 -
      How could he be talking about CarPlay if he said "We explore all kinds of categories"? CarPlay is already invented and implemented in numerous vehicles of popular car brands. If he is still talking about 'exploring' the car category then he has to be talking about the rumoured electric car or some other category involving cars. But definitely not CarPlay.