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  • Apple Takes Top Valuable Brand Ranking Back from Google


    The crown has come back to Cupertino.

    On Wednesday, Apple was elevated once more to the perch of world's most valuable brand, reclaiming that lofty distinction from nemesis Google, which was the globe's most valuable brand just one year ago, per the rankings of WPP and Willward Brown.

    The worth of Apple's brand? About $247 billion, according to NBC's report summary. This move bumped Google to the number #2 spot on the list. The fastest growing brand in global value? No surprise here. That would be Facebook.

    The tech behemoth triumphed in the advertising agencies' annual top 100 most valuable global brands report, published on Wednesday. The report ranked brand value by looking at views of potential and current buyers of a brand, plus financial data.
    "Apple is clear on what it stands for, and never stops refreshing its message to sustain the difference that makes it so desirable," explains Doreen Wang, Millward Brown's global head of BrandZ.

    Source: NBC News
    This article was originally published in forum thread: Apple Takes Top Valuable Brand Back from Google started by Michael Essany View original post
    Comments 3 Comments
    1. SpiderManAPV's Avatar
      SpiderManAPV -
      Iím not sure how these numbers are calculated, but that number feels too small considering appleís bank holdings.
    1. fleurya's Avatar
      fleurya -
      Quote Originally Posted by SpiderManAPV View Post
      Iím not sure how these numbers are calculated, but that number feels too small considering appleís bank holdings.
      This is value of the brand name alone, not the entire compny, ll of it's assets, patents,etc.
    1. SpiderManAPV's Avatar
      SpiderManAPV -
      Quote Originally Posted by fleurya View Post
      This is value of the brand name alone, not the entire compny, ll of it's assets, patents,etc.
      Ah, so this is saying that itís more valuable to have the word Apple stamped on your product than any other name. Gotcha.