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  • Apple Announces Several New Environmental Initiatives in China


    Apple recently announced a major expansion of its environmental responsibility operations in China. As part of the initiative, the Cupertino California company will be creating one million acres of responsibly managed forests and a build out of clean energy infrastructure for manufacturing facilities, offices and retail stores. The whole initiative is established in cooperation with World Wildlife Fund China and is a multi-year plan that brings Apple closer to its goal of achieving net-zero impact on the world’s virgin fiber. China will also see benefits from growing and harvesting its own wood in a sustainable manner considering it’s the world’s largest timber importer.

    The head of Apple’s environmental efforts, Lisa Jackson, said the following regarding the matter:

    Forests, like energy, can be renewable resources. We believe we can run on naturally renewable resources and ensure that we protect—and create—as much sustainable working forest as needed to produce the virgin paper in our product packaging. This is an important step toward that goal and our commitment to leave the world better than we found it.
    Along with its forestry program, Apple also offered details on its upcoming 40 megawatt solar farm in Sichuan Province, which promises to generate enough energy to help power roughly 61,000 homes in China. The company appears to be building two 20-megawatt solar installations in partnership with the following Leshan Electric Power Co., Sichuan Development Holding Co., SunPower Corporation, Tianjin Tislien Investment Holding Co. and Tianjin Zhonghuan Semiconductor Co. The Cupertino California company also plans to expand renewable energy projects to Chinese factories manufacturing its products. Apple CEO Tim Cook had the following to say regarding the matter:

    We've set an example by greening our data centers, retail stores and corporate offices, and we're ready to start leading the way toward reducing carbon emissions from manufacturing. This won't happen overnight—in fact it will take years—but it's important work that has to happen, and Apple is in a unique position to take the initiative toward this ambitious goal. It is a responsibility we accept. We are excited to work with leaders in our supply chain who want to be on the cutting edge of China's green transformation.
    The recent news comes just a few weeks after Apple issued an update on its broader environmental responsibility program that targets all facets of product research, development, manufacturing and sales. The company at the time announced its purchase of 36,000 acres of forest in Maine and North Carolina with a focus directed at eco-friendly packaging. The hydroelectric plant in Oregon was also highlighted around the same time.

    Apple seems to be devoting quite a bit of attention to being environmentally friendly. Let’s see how the company continues the initiative going forward.

    Source: Apple (Press Release)
    This article was originally published in forum thread: Apple Announces Several New Environmental Initiatives in China started by Akshay Masand View original post
    Comments 1 Comment
    1. repoman16's Avatar
      repoman16 -
      Either you love Apple, or hate Apple. Either way, all products aside, this is pretty awesome.