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  • CEO of Fiat Chrysler Automobiles Says He Met with Tim Cook and Elon Musk


    After a recent trip to California, CEO of Fiat Chrysler Automobiles, Sergio Marchionne, mentioned he met with Apple’s Tim Cook to discuss the tech giant’s “intervention in the car.” This suggests that Apple is continuing work on new automotive technologies, news which has been long-rumored.

    Marchionne supposedly made a pit stop in California on Saturday where he met with Cook and Tesla CEO, Elon Musk according to Reuters. The FCA chief also mentioned that he took a ride in Google’s self-driving car during his trip to California as well. When it came to Apple’s automotive plans, Marchionne refused to comment and provide any information aside from stating that Cook is “interested in Apple’s intervention in the car, that’s his role.”

    Apple is already fielding CarPlay as one of its major automobile-related initiatives. For those of you who didn’t know, CarPlay is an iOS-based in-car infotainment system designed to connect with and harness the iPhone’s communications, entertainment and navigation capabilities. Previously in March, Cook mentioned that all major automakers appear to be onboard with the CarPlay initiative and will be rolling out integration across 40 car models this year. Several FCA subsidiaries have pledged support for Apple’s solution including Alfa Romeo, Chrysler, Dodge and the RAM Trucks brand, FIAT and its Abarth performance line and Ferrari. When put all together, the company’s brand presence accounts for more than 20% of all CarPlay partners.

    The recent meeting Marchionne had with Cook adds more to the rumors of a so-called “Apple Car,” which is said to be an electric vehicle that is in development under the codename project “Titan.” That being said, there doesn’t seem to be much concrete information so we’ll have to wait until something more certain is revealed.

    Source: Reuters
    This article was originally published in forum thread: CEO of Fiat Chrysler Automobiles Says He Met with Tim Cook and Elon Musk started by Akshay Masand View original post