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  • Nike CEO Hints Towards Working on Additional Projects with Apple


    The long-lasting relationship that Apple appears to have with Nike has been beneficial for companies. Nike’s CEO recently hinted that the two companies are working on additional products even as Apple comes closer to Nike’s territory. The CEO and President of Nike, Mark Parker, told CNBC the following:

    We're excited about the potential that the Apple-Nike relationship has.
    Parker continued by boasting about the Nike+ Running app that is available on the Apple Watch, calling it a “great experience” for its users. The company continues to develop new fitness apps and extend its current offerings to take advantage of wearable devices as a whole despite closing down its own wearable division. According to Parker, there are more than 60 million people who use Nike’s fitness apps, though the number is likely to also include Android users. He continued by claiming that wearables are “a really important part of our future and really central to our brand.”

    For those of you who didn’t know, Apple’s relationship with Nike goes back to roughly 2006 when the two companies collaborated on Nike+iPod, which at the time was one of the first popular connected fitness trackers. Furthermore, Apple CEO Tim Cook currently sits on Nike’s board of directors. That being said, the Apple Watch being associated to the Activity app appears to be a competitive step toward Nike from Apple because it takes away the incentive for some users to jump onto the Nike+ platform. Despite the shift, Parker claims that consumers can expect “more from Apple and Nike, two great brands, lots of potential and opportunity, and that continues.”

    What do you think Nike has in store for us? Share your thoughts below!

    Source: CNBC
    This article was originally published in forum thread: Nike CEO Hints Towards Working on Additional Projects with Apple started by Akshay Masand View original post