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  • Apple Reportedly Trying to End Free Music Streaming Ahead of New Beats Music Service


    While speculation points us in the direction that Apple will attempt to launch a new Beats music-streaming service in June at WWDC 2015, the Cupertino-based tech giant is trying to prepare the music industry for what the company hopes will be a popular adoption into people's lives.

    New reports, such as one by The Verge on Monday, claim that Apple is trying to narrow their competition months before the official launch so that the company will have a solid platform to offer for those interested in streaming music on their machines and mobile devices.

    Interest has been shown by the Department of Justice to find out exactly what Apple is doing behind the scenes. Interviews with some of the top music label companies reveal that Apple is pushing hard to end free-tier music streaming, such as those offers by Spotify, Pandora, and YouTube and has even offered large sums of cash to try and bribe the services to stop offering free-tier streaming as it would offer competition for Apple's upcoming Beats music-streaming service.

    Notably, the European Commission has also been investigating music label industries to find out what Apple is up to.

    One source that was interviewed notes that "all the way up to Tim Cook, these guys are cutthroat," suggesting that Apple is incredibly serious about trying to gain control over a large percentage of the music-streaming industry before their streaming service goes live.

    Streaming services that are making money from their ad-based agenda are unlikely to abandon their business just because Apple wants them to, but it's worth pointing out Apple's attempts to cheap shot the existing companies before they are fresh competition in the music industry.

    Sources: The Verge
    This article was originally published in forum thread: Apple Reportedly Trying to End Free Music Streaming Ahead of New Music Service started by Anthony Bouchard View original post
    Comments 4 Comments
    1. SpiderManAPV's Avatar
      SpiderManAPV -
      I donít care who it is at the top. Competition= good for consumers.
    1. rickuk's Avatar
      rickuk -
      The backlash against Apple if the free model is killed off could be huge, people will either go back to pirating or pay for Spotify or Google Music just to spite Apple, and I guess the new Beats music is never going to be available on Android, more customers for Google and Spotify to pick up
    1. sladyrko's Avatar
      sladyrko -
      Here I can say F*** you Apple as their user! I am using Spotify free version when I want to hear something new or discover music, works great for me. If they are the reason for this, I would never use Beats! And I am sure a lot people will do like me, just not to feed the evil pigs! This is too much! I am sick of them trying to rule the world! They should focus on improving their stuff! Siri is 10 years behind cortana and Google now. iTunes Radio is only in 3 countries.. No words for them..
    1. StuG III's Avatar
      StuG III -
      Music streaming, at least to me is a way of discovering new music. Like the radio (rarely) it is not something I need to pay for. I pay for the music I want and only that. Everything I hear about the Beats brand seems like bad news.