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  • Apple Strengthens Its Position Over Google in Mobile App Market Revenue in Q1 2015

    According to a recent report by analytics firm, App Annie, Apple strengthened its position over Google in mobile app market revenue during the first quarter of 2015. The position was helped by massive growth in China, which seemingly sees more app downloads than the US now.

    The most recent data highlights that Google ended up outpacing iOS in overall app downloads by roughly 70%, up from 60% in the third quarter of 2014 due to emerging markets such as Mexico, Turkey, Brazil and Indonesia. That being said, worldwide app revenue was inversely proportional with the iOS App Store revenues coming in at roughly 70% higher than Google Play over the same period, up from 60% in the third quarter of 2014.

    The folks over at App Annie ended up calling China a “bright spot” for Apple, with downloads reflecting the increased iPhone marketshare gains, noting that overall download numbers still went to Google Play. The report stated the following regarding Apple in China:

    Apple's larger-screen iPhone 6 and 6 Plus proved immensely popular in the Chinese market where consumers prefer bigger display smartphones.
    By February, the Cupertino California company ended up capturing 27.6% of the Chinese smartphone market. The patterns appear to be consistent with app trends that were seen over the past few years. Android downloads ended up eclipsing those of the iOS mainly because the platform can be adopted by any phone or tablet maker, which also makes it the primary target of many developers. That being said, the iOS platform seems to be gaining quite a foothold and appears to still be growing as well. Both Android and iOS account for the lion’s share of the market and will seemingly continue to do so going forward.

    Source: App Annie (blog) via AppleInsider
    This article was originally published in forum thread: Apple Strengthens Its Position Over Google in Mobile App Market Revenue in Q1 2015 started by Akshay Masand View original post