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  • Disney Pushing for Apple to Accept More Channels for Rumored Internet TV Service


    A recent report claims that negotiations over a rumored Apple-branded over-the-top TV service recently escalated with Disney now pushing for a bulk of its channels to be offered as part of the deal. Based on the information provided by sources who claim to have knowledge of the ongoing talks, Disney appears to be angling for a larger presence on Apple’s upcoming Internet TV service including spin-offs to ESPN and the Disney Channel. The following was said by one of the unnamed sources:

    Disney has made it clear that it wants to drive the strongest deal it can get.
    It should be noted that Disney brings substantial bargaining power to the table with channels like ABC Family and those tailored to younger viewers who are perhaps most likely to invest in the services in the first place. Apple agrees and considers these channels to be indispensable in wooing cord cutters away from cable and satellite options. One of the other key elements here however is pricing. The Cupertino California company is reportedly looking to offer subscribers a competitive content package at a reasonable price though accepting every Disney channel is going to result in a bloated price tag. According to rumors, Apple wants to sell a smaller bundle of core channels and offer tiered pricing for the rest.

    Reports from the past have mentioned that Apple is planning on launching its branded Internet TV offering later this year with subscriptions coming in at around $30 to $40 per month but nothing is certain as of yet. Speculation points toward the whole issue to debut alongside the subscription service in a new Apple TV set-top streamer. Though not much is known about the hardware, recent rumors suggest that the device will end up foregoing 4K video playback. Ultimately we have to wait and see what ends up happening with both the deal with Disney as well as with Apple’s Internet TV service.

    Source: The Street via AppleInsider
    This article was originally published in forum thread: Disney Pushing for Apple to Accept More Channels for Rumored Internet TV Service started by Akshay Masand View original post