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  • Jobs' Biopic Shoots Scenes for the Debut of the iMac in 1998


    The upcoming Steve Jobs biopic starring Michael Fassbender will be featuring scenes reliving his return to the company and also the unveiling of the very first iMac. For those of you who didn’t know, Jobs officially returned to Apple in late 1996 when the company acquired NeXT. The next year, he retook his position as the CEO. In 1998 he ended up overseeing the unveiling of the original iMac and took the company in a new direction that would eventually lead to its success and resurgence in the industry.

    The iMac event was dubbed “Back on Track” and held on May 6, 1998. Jobs was 43 and the time, acting as the “interim CEO.” He unveiled a drastically different looking Mac designed by Jony Ive that was controversial at the time among fans of Apple. This past weekend, the event was recreated in San Francisco for a scene in the upcoming Steve Jobs movie. In the scenes filmed, banners featuring the iconic “Think different” campaign can be seen along with ads that showcase the iMac name and Apple logo.

    In one of the other scenes that was filmed outside, extras played Apple fans that were excited for the return of Jobs, holding signs that welcomed him back to the company and comparing the first Macintosh to the greatest inventions in human history.

    The film about Steve Jobs was written by the Academy Award winning screenwriter, Aaron Sorkin, who previously revealed that it would revolve around three iconic product launches in Apple’s history. The iMac debut in 1998 is obviously one of the events that will be part of the plot. The film is set to hit theaters on October 9 starring Fassbender a Jobs and directed by Oscar winning Danny Boyle. It also stars Jeff Daniels, Seth Rogen and Kate Winslet with the script being based on Walter Isaacson’s 2011 biography of Steve Jobs.

    Source: AppleInsider
    This article was originally published in forum thread: Jobs' Biopic Shoots Scenes for the Debut of the iMac in 1998 started by Akshay Masand View original post