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  • Fortune Probes Apple's Smart Business in the Sun

    Sure, we all know how to have fun in the sun. But profiting from sun? That takes some serious business savvy. But Apple's got it. And, as a result, Apple's financial prospects are about to heat up.

    According to a new report from Fortune, Apple's solar ambitions -- most recently, the $850 million dollar investment in a California solar farm -- are advantageous for the company in numerous ways, but especially from a fiscal standpoint.

    In addition to efforts to make Apple "green," the iDevice maker could see a lot more green as a direct consequence of these and similar efforts in the renewable energy market. And it's all about the deal in place.

    "Various back-of-the-envelope estimates at the time of the announcement suggested that Apple’s deal could buy solar electricity for as low as eight cents to as high as 14 cents per kilowatt hour," Fortune explains. "It was hard to know the terms exactly—and there are many factors to consider in these complicated deals—since Apple wasn’t disclosing them. But there’s been a lot of speculation about why the overall price isn’t lower for the capacity."

    But here's the kicker that, by Fortune's estimate, is largely ignored. You see, Apple and PG&E are "splitting the solar power from the farm almost down the middle." Based on the details to which we are privy, PG&E’s deal expires after 15 years. Apple deal is a full decade longer, at 25 years. Once PG&E's deal runs its course, Apple intends to acquire solar power from the whole enchilada -- the vast 280-megawatt site. "So any financial calculations need to incorporate the fact that, in the last 10 years of the deal, Apple will be getting double the electricity," the report concludes.

    Then again, we should have known that Apple had a long-term plan when the solar farm investment was first announced. At the time, Apple’s CEO Tim Cook publicly admitted that the effort made “business sense.” And, boy, was he right about that.

    To read the complete report from Fortune, which thoroughly explores the business savvy of solar power ambitions by leading tech giants like Apple, click here.

    Source: Fortune
    This article was originally published in forum thread: Fortune Probes Apple's Smart Business in the Sun started by Michael Essany View original post