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  • Angela Ahrendts States Cook was the Reason Why She Joined Apple in a Recent Interview


    Angela Ahrendts, the former Burberry CEO, chose to leave the British fashion house for Apple largely because of the opportunity to work alongside Tim Cook according to a recent interview. Ahrendts told Fortune’s Adam Lashinsky the following regarding the matter after her first meeting with Cook:

    I did not expect to be moved by the man, and I left and I thought, 'Ohhhhh! My life was perfect. Aaargh, why, why, why?
    She continued by praising his integrity and personal values, stating the following:

    …[nothing will] take him off of always doing the right thing. Not just for Apple, but for Apple's people, for communities, for countries. The world needs more leaders like Tim.
    Ahrendts has kept a relatively lower profile than many of her peers on the company’s senior leadership team. Cook and Jony Ive have been the subject of several features while environmental chief Lisa Jackson and the software and services bosses, Craig Federighi and Eddy Cue are routinely seen in the press and at various industry events. This is an evolving shift from the previous practices that were run by Steve Jobs. Cook had the following to say regarding the matter:

    My objective is to raise the public profile of several of the folks on the executive team, and others as well. Because I think that's good for Apple at the end of the day.
    Former Apple and BeOS executive, Jean-Louis Gassée added the following regarding the matter:

    A true coach is happy with his star players getting media time. Tim Cook is a true impresario who takes care of his prime donne. As long as the box office is good, the impresario will do that.
    Although many previously thought that Ahrendts was hired for her expertise in fashion, given Apple’s move in that direction with the Watch, she stated that Cook’s focus was first and foremost on the future of retail itself. She continued by saying the following:

    We talked about the future of retail [at her first meeting with Cook], about where is retail going and what is Apple's role in that. We talked much more about the future. We didn't talk a lot about fashion.
    Cook claims that Ahrendts hasn’t suffered from the same culture shock that her previously fired predecessor, John Browett, had experience upon joining Apple. He continued by stating that Browett’s failure was a reminder of the importance of having employees fit the company culture. According to Cook, Ahrendts is the perfect culture fit for the company.

    Source: Fortune (1) (2)
    This article was originally published in forum thread: Angela Ahrendts States Cook was the Reason Why She Joined Apple in a Recent Interview started by Akshay Masand View original post