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  • New iPhone and iPad Twitter Apps Begin Testing Autoplay Videos

    It was reported that popular social media site Twitter has decided to do an ad engagement test using iOS apps. According to Ad Age, select iPhone and iPad devices in the U.S. have sponsored video ads that play automatically. It was noted that the social media site is trying to see if users would watch video ads if it played automatically as opposed to needing to click play. Twitter noted:

    We're running a small test on a few variations on the video playback experience.
    The video content used will apparently be chosen from the company’s Promoted Video ads, which are videos users upload via Twitter’s mobile app. In order to test which tactic works better, there will be two different experiments used during the test. Some users will see a looped 6-second autoplay teaser clip, while others watch entire videos that play in an automatic loop. Both video formats are muted until the user taps on the video, which would then turn into full screen with volume.

    Twitter currently has ‘click-to-play’ iOS ads, and users have to actually click on the add in order to see the video. It was noted that the company is trying to see the same type of success as Facebook sees, which apparently does three billion+ video views a day.

    Source: Ad Age
    This article was originally published in forum thread: New iPhone and iPad Twitter Apps Begin Testing Autoplay Videos started by Akshay Masand View original post
    Comments 4 Comments
    1. SpiderManAPV's Avatar
      SpiderManAPV -
      I don't use twitter, but I've quit websites before over auto play ads.
    1. StuG III's Avatar
      StuG III -
      Could they maybe not do that?
    1. Perceptum's Avatar
      Perceptum -
      There goes more data.
    1. psxcancer's Avatar
      psxcancer -
      I have a Problem with Videos auto playing. I didn't like it when FaceBook did it. For one, I think it would use more data (which could be a problem if you don't have a unlimited data plan). Also, i'm not interested in watching every video that I scroll over.