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  • Apple Addresses the Concerns of Indie Labels Regarding Changes to the iTunes Store


    According to Billboard, Apple previously experimented with a sales velocity algorithm to determine which music would be highlighted on the store but ended up backing away from depending so heavily on the algorithm. Instead the company chose to allow the staff to exert more editorial control over what’s featured. One of the sources who claimed to be familiar with the Cupertino California company’s philosophy had the following to say regarding the matter:

    iTunes will always be driven by editorial discretion. Editorial choice will always be at the heart of what music is featured in the store.
    Apple has in fact ended up supplying a data snapshot that indicates that indie music represents roughly 40% of “flow” cases, which is referring to items featured in major ads on the store. This statistic came alongside the following: 50% of albums in new music sliders, 37% of hot tracks and 20% of “bricks,” which refers to the smaller ads under the hot tracks. In terms of ownership, indie labels ended up accounting for only 35.1% of the US market in 2014. The company seems to be favoring indie music and even went as far as including a different formula for the impact of album pre-orders. Until recently, pre-order numbers were added to launch-day sales, something that would reinforce the position of mainstream acts on sales charts. The pre-orders are now ignored which in theory creates a level playing field.

    The Cupertino California company also allegedly tried to tackle worries about how it handles song duplicates. In some cases, the company was removing songs despite them abiding by the store rules. That being said, the executive of one indie label ended up commenting that the company is willing to fix its mistakes. The person reportedly said the following regarding the matter:

    If you make your case for whatever music is no longer available in the store, Apple will listen.
    Have any of you noticed the change in favor of indie labels? If so, what’s your opinion on the matter?

    Source: Billboard via AppleInsider
    This article was originally published in forum thread: Apple Addresses the Concerns of Indie Labels Regarding Changes to the iTunes Store started by Akshay Masand View original post