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  • Producers of Modern Family Explain How the Episode Was Shot Using Apple's iPhone


    It was announced last week that popular ABC sitcom Modern Family would have an upcoming episode where Apple’s iOS device (iPhone) was the only thing used to film the episode. Then the actual episode would play through a MacBook screen. The producers from the show actually spoke with Buzzfeed about the whole ordeal and we get a glimpse of how the whole thing was shot.

    Steve Levitan, the co-creator and executive producer of the sitcom, made a video of how they used the iPhone to shoot the whole episode. He noted that in order for it to come off as the actors holding their own devices, they had a cameraman manage the device. But to make it so that it didn’t look like the phone was floating in the midair, the actors would have to keep one hand on the cameraman throughout the entire shoot.

    Levitan also mentioned that this wasn’t the first time they used the iPhone for something during an episode shooting. He said that there were times previously when they snuck in multiple shots with the iPhone and nobody ever knew. We guess the iPhone quality really is that good if no one was able to tell whether the producer used an extremely expensive camera or just the iPhone for parts of an episode.

    This episode of Modern Family will take place on Wednesday, February 25th at 9pm. Take a look at the behind-the-scenes footage by clicking the source link below.

    Source: Buzzfeed
    This article was originally published in forum thread: Producers of Modern Family Explain How the Episode Was Shot Using Apple's iPhone started by Akshay Masand View original post
    Comments 12 Comments
    1. SpiderManAPV's Avatar
      SpiderManAPV -
      I'm all for publicity and stuff, but this is such a gimmick. I've mocked Samsung in the past for things like this because it's stupid, and it's no less stupid because Apple's doing it.
    1. exNavy's Avatar
      exNavy -
      Quote Originally Posted by SpidermanAPV View Post
      I'm all for publicity and stuff, but this is such a gimmick. I've mocked Samsung in the past for things like this because it's stupid, and it's no less stupid because Apple's doing it.
      Sounds to me like the show producers are doing it not Apple. Last time I checked Apple didn't produce TV shows. I agree it's a who cares technique anyway. I've never watched the show before and I won't watch it because of this either.
    1. tridley68's Avatar
      tridley68 -
      Quote Originally Posted by exNavy View Post
      Sounds to me like the show producers are doing it not Apple. Last time I checked Apple didn't produce TV shows. I agree it's a who cares technique anyway. I've never watched the show before and I won't watch it because of this either.
      Great show and Sofía Vergara is such a Hottie!
    1. Eonhpi's Avatar
      Eonhpi -
      Quote Originally Posted by tridley68 View Post
      Great show and Sofía Vergara is such a Hottie!
      Her voice is annoying
    1. oldskoolsk8r's Avatar
      oldskoolsk8r -
      Quote Originally Posted by Eonhpi View Post
      Her voice is annoying
      Her voice is beyond sexy!
    1. novadam's Avatar
      novadam -
      Quote Originally Posted by Eonhpi View Post
      Her voice is annoying
      because in my fantasies, she and I are debating metaphysics

    1. SpiderManAPV's Avatar
      SpiderManAPV -
      Quote Originally Posted by exNavy View Post
      Sounds to me like the show producers are doing it not Apple. Last time I checked Apple didn't produce TV shows. I agree it's a who cares technique anyway. I've never watched the show before and I won't watch it because of this either.
      Makes sense I guess. As long as Apple isn't doing things like the Samsung Ellen selfie or whatever.
    1. ChicagoV's Avatar
      ChicagoV -
      It's a funny show, and this was just a rather unique way of shooting an episode. No need to overthink it, or pull out the "sponsorship" soapboxes.
    1. buggsy2's Avatar
      buggsy2 -
      Quote Originally Posted by Eonhpi View Post
      Her voice is annoying
      So who looks at her voice?
    1. tekwiz's Avatar
      tekwiz -
      Quote Originally Posted by SpidermanAPV View Post
      I'm all for publicity and stuff, but this is such a gimmick. I've mocked Samsung in the past for things like this because it's stupid, and it's no less stupid because Apple's doing it.

      It's not for the publicity, way to miss the point. Just like House using the Mark II wasn't about publicity. Do they get publicity? Of course, but the point is the tech is good enough to do it allowing many people who can't afford full blown pro rigs to shoot acceptable footage.
    1. rolandgabor's Avatar
      rolandgabor -
      Quote Originally Posted by Eonhpi View Post
      Her voice is annoying
      Lol. She is hot until she speaks. Not related to the topic but I couldn't agree more.
    1. dapes's Avatar
      dapes -
      Just watched this episode, loved it. Makes me want a MB now!