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  • Bloomberg: Apple Wants a Piece of the Electric Car Industry


    While Apple isn't saying anything of its rumored ambitions, new reports make it clear that Apple has designs on a potential entry to the electric car market. And it could happen by the end of this decade.

    According to Bloomberg, Apple has a powerful and qualified team in place to work in absolute secrecy on the car in question, which could see production by 2020. Sources close to Apple confirm the existence of this initiative, though few concrete details are known.

    Apple, the report notes, could be setting itself up to compete with the likes of Tesla Motors Inc. and General Motors Co. The two automobile titans are said to be prepping an electric car for release by 2017. Envisioned is a vehicle price at or below $40,000 that can travel upwards of 200 miles on a single charge.

    In the past, the rumor mill has been hit or miss when it comes to future Apple products. The speculation about everything from a tablet to a wearable panned out for Apple. On the other hand, we're still waiting for the connected Apple HDTV. But based on the weight of the sources in this matter and the mounting pile of evidence to corroborate their claims, it's pretty difficult to dismiss the compelling clues that Apple is working on an electric car for the future.

    Source: Bloomberg
    This article was originally published in forum thread: Bloomberg: Apple Wants a Piece of the Electric Car Industry started by Michael Essany View original post
    Comments 3 Comments
    1. bigboyz's Avatar
      bigboyz -
      Anything is possible. I never count Apple out of anything. I remember when the first iPhone dropped..then the 3G(game changer) came out and the rest is history. I feel that electric cars should be the standard considering air/earth solution that everyone seems to be so concerned with these days. We shall see what Apple has up its sleeve.
    1. SpiderManAPV's Avatar
      SpiderManAPV -
      I don't completely count it out, but I'm about 85% sure Apple ain't building a car.
    1. fleurya's Avatar
      fleurya -
      Anything is possible, but phones and TV sets are a LOT simpler and don't face nearly the amount of regulatory red tape as a car. Not to mention the relatively small profit margin on cars if you want to make them competitively priced (which is why I don't believe Apple will ever make a TV)

      I still say Apple is more likely working on auto component hardware rather than a whole car. If they want to do in-car electronics right, and beyond a CarPlay style head unit (I'm talking HUD and other in-car tech) then they will of course want to have a team of car experts, but it doesn't mean they're making a whole car.

      I'm pretty sure it was similar work and employment leaks for the Apple TV that got people thinking pple was making an actual TV