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  • IBM Salespeople Now Use Mac Hardware and Software after Apple's Insistence


    Although Apple and IBM’s enterprise partnership is related to iOS devices and apps, the Cupertino California company has went out of its way to insist that IBM’s salespeople use Mac hardware when making their pitch to customers. The move was suggested in an effort to ensure the company’s tightly integrated ecosystem remains in focus. As a result, IBM’s salespeople have been forbidden to use Windows PCs or other devices. Now when IBM salespeople try to court potential customers, they are only allowed to use Mac hardware and Apple’s own Keynote software for presentations.

    According to UBS analyst, Steven Milunovich, this information shows that Apple is in control of the relationship with IBM. The two rivals now target very different markets and their lack of direct competition has ended up in a unique partnership that can prove to be advantageous to both companies. Milunovich sees potential upside to the deal between Apple and IBM as the Cupertino California company needs help in marketing its products to enterprise customers and IBM is looking to gain entry into the market space.

    For those of you who didn’t already know, as part of the deal, IBM has been developing enterprise-focused applications for the iPad that are designed to cater to businesses’ targeted needs. The first ten applications released by IBM were known as “vertical” apps which target specific businesses in a more narrow fashion. These apps focused on banking, retail and airlines. More than 100 apps continue to be in the works and IBM has also been planning on adding “horizontal” or broader appealing enterprise apps over time. More specifically, these apps are said to be focused on supply chain capabilities, which he believes will help bolster the MobileFirst for iOS initiative.

    Milunovich admits that Apple’s tablet sales need help to return to growth after the recent statistics revealed that iPad sales are on a decline. The rumored 12.9-inch “iPad Pro” could potentially help Apple with its ongoing push into the enterprise market. The news overall has left UBS maintaining its “buy” rating for AAPL stock with a 12-month price target of $130.

    Source: UBS via AppleInsider
    This article was originally published in forum thread: IBM Salespeople Now Use Mac Hardware and Software after Apple's Insistence started by Akshay Masand View original post
    Comments 1 Comment
    1. uri8472's Avatar
      uri8472 -
      Um, wtf?