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  • Microsoft Reportedly Acquires Calendar App Sunrise for Over $100 Million


    Microsoft reportedly recently closed a deal to acquire a popular iOS calendar app, Sunrise, for “at least” $100 million as the software giant continues to invest in rival mobile platforms under the current CEO, Satya Nadella. For those of you who didn’t know, Sunrise would be Microsoft’s second acquisition in the mobile productivity space in recent months after the company purchased iOS email app, Accompli for over $200 million last December.

    As of right now, Microsoft’s plans for Sunrise continue to remain unclear, though the publication believes that Sunrise will survive as a standalone product while it lends technology to other Microsoft groups. Accompli on the other hand was recently relaunched as Outlook for iOS with the addition of calendaring functionality.

    In addition to its iOS client, Sunrise is also available on the web and the Mac App Store. For those of you who didn’t know, Sunrise is one of the most popular third-party calendaring solutions on the iOS platform with a 4.5 star rating from over 2,300 App Store reviews.

    The move is unsurprising now that Microsoft seems to be embracing Apple’s platform ever since Nadella assumed the role of CEO. This is essentially after Microsoft ignored iOS and really began to lose traction. It all started with the previously highly anticipated Office for iPad suite which was released in March of last year. Since then the company appears to be working towards improving its iOS offerings. We’ll have to see what Microsoft does with the acquisition of Sunrise and where it goes next.

    Source: TechCrunch
    This article was originally published in forum thread: Microsoft Reportedly Acquires Calendar App Sunrise for Over $100 Million started by Akshay Masand View original post
    Comments 2 Comments
    1. rolandgabor's Avatar
      rolandgabor -
      Another great app bites the dust. Let's see how badly Microsoft can mess this one up too. What a shame.
    1. uri8472's Avatar
      uri8472 -
      Does anyone feel that the screenshots above have a much nicer user interface than the version currently in the app store bearing the iOS7/8 make-over? IMHO it illustrates yet again how bland / washed-out / albino looking iOS 7/8 tends to be. I still can't figure out how anyone at Apple thought that this style could ever be appealing save for time traveling back to 1990. Bleh.