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  • Apple's iPad Faces First Year-Over-Year Decline in Sales


    It has been reported that Apple has experienced their first year-over-year decline in iPad sales during the fourth quarter last year. Since its release back in 2010, the company has always had a stable amount of sales in its tablet department. According to market research firm IDC, 21.4 million iPads were shipped in the fourth quarter last year for 28.1% market share. Its rival company Samsung shipped approximately 11 million tablets during the fourth quarter for 14.5% market share. This still gave Apple a good lead against its Korean rival Samsung.

    According to IDC,

    "The tablet market is still very top heavy in the sense that it relies mostly on Apple and Samsung to carry the market forward each year," said Jitesh Ubrani, Senior Research Analyst, Worldwide Quarterly Tablet Tracker. "Although Apple expanded its iPad lineup by keeping around older models and offering a lower entry price point of $249, it still wasn't enough to spur iPad sales given the excitement around the launch of the new iPhones. Meanwhile, Samsung's struggles continued as low-cost vendors are quickly proving that mid- to high-priced Android tablets simply aren't cut out for today's tablet market."


    Despite the year-over-year decline in tablet sales, Apple and Samsung still dominates the tablet market. Other competitors include Amazon who shipped 1.7 million tablets ending in December of last year, Lenovo who shipped 3.7 million tablets, and Asus who shipped 3 million tablets closing out 2014. Although it was noted that there was a decline in year-over-year sales, 229.6 million tablets were shipped in 2014, which was a 4.4% increase in overall worldwide tablet shipments.

    Source: IDC
    This article was originally published in forum thread: Apple's iPad Faces First Year-Over-Year Decline in Sales started by Akshay Masand View original post
    Comments 6 Comments
    1. SpiderManAPV's Avatar
      SpiderManAPV -
      Did Apple really think we would be impressed with the new ipad? No wonder there's a decline in sales!
    1. ads1230's Avatar
      ads1230 -
      Quote Originally Posted by SpidermanAPV View Post
      Did Apple really think we would be impressed with the new ipad? No wonder there's a decline in sales!
      It has nothing to do with being impressed. An iPad does what an iPad does, it's simply a screen running iOS. That's probably why high end android tabs are struggling.

      I stayed with an iPad 2 for 5 years not feeling the need to change. There's no urge to buy the new model like there is with phones. The true game changers will be the iPads with an OSX hybrid inbuilt!
    1. Jahooba's Avatar
      Jahooba -
      Quote Originally Posted by ads1230 View Post
      It has nothing to do with being impressed. An iPad does what an iPad does, it's simply a screen running iOS. That's probably why high end android tabs are struggling.

      I stayed with an iPad 2 for 5 years not feeling the need to change. There's no urge to buy the new model like there is with phones. The true game changers will be the iPads with an OSX hybrid inbuilt!
      That's unfortunate for you - the iPad 3 was far superior with the Retina Display. After THAT there wasn't much change other than making them thinner and lighter and faster. All of which is worth upgrading for depending on how you use it.

      They're not going to have OSX/ iOS hybrid devices. Design-wise that's just sloppy. Apple doesn't do sloppy.
    1. Jfzio's Avatar
      Jfzio -
      I was rather disappointed with my iPad Air. Features I expected to find, present in my iPhone were missing. My opinion is that I bought a large iPod Touch. Really, I've come simply to rely on Apple for their quality vs. features. But still, for near a grand for a mobile tablet I expected a great deal more.
    1. peacedog's Avatar
      peacedog -
      I love my iPad 4 and will buy another (the latest model) when I need another. But now that I'm paying full price for my iPhones every 2 years, I cannot buy a new iPad every 2 years. I'm holding out for at least every 3 years for a new iPad.

      Maybe that's why iPad sales are down. People aren't getting new ones on that shorter interval as Apple had expected.
    1. Jfzio's Avatar
      Jfzio -
      I've owned my iMac Aluminum since 2004 without a care. This is a perfect example of what Apple builds. I'm not looking to buy another iPad. I buy a new iPhone every two years. I repurpose those I retire. When I look at my 4s I can't recall another product that's held up. I've owned Windows, Blackberry and Android. My WindowsHTC shell literally melted/decomposed in climate controlled storage: the rubber case turned to some sticky substance