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  • CES 2015: BlackBerry Tries to Bounce Back with New Offerings


    Apple may not have attended CES 2015 in an official capacity, but the iDevice maker still managed to earn more headlines out of the Las Vegas convention than any of the presenters at the show.

    Nonetheless, leading Apple rivals from Samsung to BlackBerry came on strong at CES 2015, but BlackBerry especially came out of the corner swinging this year, rolling out one announcement after the next in hopes of perpetuating the comeback many analysts began predicting for the Canadian company over a year ago.

    BlackBerry first rolled out its freshly redesigned BlackBerry Passport, which the company says will be available exclusively at AT&T. Before that red hot news cooled, BlackBerry then launched its Internet of Things (IoT) platform, initially targeting the automotive and asset tracking industries.

    Shortly thereafter, BlackBerry informed CES-goers that BBM support is coming to wearable technologies for a wide range of Android Wear smartwatches to enable BBM users to "communicate faster and more discreetly on-the-go."

    With another day to go at CES 2015, we don't know if BlackBerry has any more news in store, but the pace at which they've been generating headlines is impressive -- and further evidence as to why more people have stopped writing off BlackBerry.

    Source: BlackBerry
    This article was originally published in forum thread: CES 2015: BlackBerry Tries to Bounce Back with New Offerings started by Michael Essany View original post
    Comments 3 Comments
    1. SpiderManAPV's Avatar
      SpiderManAPV -
      Yawn.
    1. Carvensno's Avatar
      Carvensno -
      Just die already!
    1. Raptor2213's Avatar
      Raptor2213 -
      BB needs to get a clue here.

      1. Change your brand name. Everyone associates Blackberry with crap or archaic business tech.
      2. Release a new BES server for free to anyone who has an existing licence. This BES server needs to work on BB, Android, iOS, and Windows devices - do a truly unified mobile strategy. Charge an industry-competitive rate to any new customers wishing to purchase the service.
      3. Stop releasing new phones until you can be competitive with them.