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  • Evercore Analyst Talks Apple Revenue from Wearables in 2015


    Apple Watch continues to turn heads and generate bold revenue predictions despite the fact that Apple's first ever wrist-worn smart device hasn't even reached consumers yet.

    But, from the looks of it, that reality is nothing but small potatoes to analysts who feel Apple Watch's success and powerful market impact are largely inevitable. At least that's the case with Evercore's prominent analyst and Apple watcher Rob Cihra.

    On Monday, Cihra reiterated a Buy rating on AAPL with a price target of $135. What's behind the optimism? Undoubtedly, expectations are high given the powerful demand for Apple products observed over the holiday sales period (the final quarter of 2014). But Cihra seems to mostly be keeping watch on Apple Watch.

    “We expect the Apple Watch to prove a meaningful new product,” the analyst said in a new research note obtained by Barron's. So just how much of Apple's growth will likely be pinned on the wearable in 2015?

    The Apple Watch could even up accounting for 36% of Apple’s growth this year, Cihra proposes, “more so helping boost its P/E as the company proves it can lead another new product category with unique competitive advantages and premium positioning that others will find tough to match.”

    Most industry watchers still believe Apple Watch will likely debut in spring -- probably late March.

    Source: Barron's
    This article was originally published in forum thread: Evercore Analyst Talks Apple Revenue from Wearables in 2015 started by Michael Essany View original post