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  • Apple Shows its Open to Competition by Adding Master & Dynamics Headphones to its Store


    Although Apple acquired Beats earlier this year, the company is demonstrating that there is still room for competitors in its Apple Store. It recently added premium headphones by Master & Dynamic to the store to reflect this message. The Cupertino California company is now selling the Master & Dynamic MH30 On-Ear Headphones and the Master & Dynamic MH40 Over-Eat Headphones in its online store after launching in select retail stores just last month. Sold at similar prices, the $349 and $399 Master & Dynamic headphones focus on both design and high-quality audio much like Beats.

    For those of you who didnít know, a previous Forbes profile of the new Master & Dynamic headphones labeled them ďthe Anti-Beats by Dre.Ē Instead of focusing on a modern look with a bass heavy sound and flashy advertising, Forbes claims the new headphones have been designed with a classic style, a focus on music and a desire to provide a quality product for a niche market. The following was mentioned regarding the matter:

    The niche that Jonathan Levine, the company's founder and CEO, saw was that Beats had blown open a massive market, but left a huge hole between premium headphones that prioritized style and those that focused on audio quality. Master & Dynamic seeks to wed design and quality in a way that attracts both audiophiles and users who wear their headphones as an accessory.
    The new headphones which were released into the market this year have gotten largely positive reviews from several publications that focus on music. They tend to be lauded for their sound quality and their comfortable design which includes earcups with calfskin and lambskin.

    In addition to adding the new Master & Dynamic headphones, the company continues to sell a range of other headphones from companies such as Bowers & Wilkins, Alpine, parrot, SMS Audio, Marshall, Denon, Sennheiser and more. The company did have an issue with Bose which is reportedly sorted but many of the Bose headphones previously sold in the Apple online and retail stores have yet to return. Furthermore, Apple does place a heavy focus on Beats headphones giving them prominent placing both their online and retail stores. Still, the fact it hasnít cut out all of its competition still goes to show something.

    Source: Apple Online Store (MH30) (MH40), Forbes, Master & Dynamic
    This article was originally published in forum thread: Apple Shows its Open to Competition by Adding Master & Dynamics Headphones to its Store started by Akshay Masand View original post