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  • Apple and IBM Launch First Set of Apps as Part of their Enterprise Partnership


    After the announced partnership between Apple and IBM, the two recently introduced the first in a line of mobile business apps that target a wide range of industries and businesses. Given the name “IBM MobileFirst for iOS,” the suite of ten apps hopes to “bring IBM’s big data and analytics capabilities to iPhone and iPad users.” The initial batch of apps includes those focused on the finance, air-travel and banking industries. IBM confirmed a few clients including: Citi, Air Canada, Sprint and Banorte as companies who are supporting the MobileFirst program at launch. Senior Vice President of IBM Global Business Services, Bridget van Kralingen, had the following to say regarding the matter:

    What we’re delivering aims directly at the new quest of business—smart technologies that unlock new value at the intersection of big data and individual engagement. Our collaboration combines IBM’s industry expertise and unmatched position in enterprise computing, with Apple’s legendary user experience and excellence in product design to lift the performance of a new generation of business professionals.
    The apps are built exclusively for the iPhone and iPad and supposedly deliver “in a secure environment, embedded with analytics and linked to core enterprise processes.” Both Apple and IBM ensure that the apps can be developed and adjusted to fit any company and once out in the wild, are easy to manage and upgrade all thanks to cloud services which are provided by IBM. Apple’s Senior Vice President of Worldwide Marketing, Philip Schiller, had the following to say regarding the matter:

    This is a big step for iPhone and iPad in the enterprise, and we can’t wait to see the exciting new ways organizations will put iOS devices to work. The business world has gone mobile, and Apple and IBM are bringing together the world’s best technology with the smartest data and analytics to help businesses redefine how work gets done.
    The first ten iOS apps released include:

    • Plan Flight (Travel and Transportation) addresses the major expense of all airlines—fuel—permitting pilots to view flight schedules, flight plans, and crew manifests ahead of time, report issues in-flight to ground crews, and make more informed decisions about discretionary fuel.
    • Passenger+ (Travel and Transportation) empowers flight crews to offer an unmatched level of personalized services to passengers in-flight—including special offers, re-booking, and baggage information.
    • Advise & Grow (Banking and Financial Markets) puts bankers on premise with their small business clients, with secure authorization to access client profiles and competitive analyses, gather analytics-driven insights to make personalized recommendations, and complete secure transactions.
    • Trusted Advice (Banking and Financial Markets) allows advisors to access and manage client portfolios, gain insight from powerful predictive analytics—in the client's kitchen or at the local coffee shop, rather than the advisor's office—with full ability to test recommendations with sophisticated modeling tools all the way to complete, secure transactions.
    • Retention (Insurance) empowers agents with access to customers' profiles and history, including an analytics-driven retention risk score as well as smart alerts, reminders, and recommendations on next best steps and facilitation of key transactions like collection of e-signatures and premiums.
    • Case Advice (Government) addresses the issue of workload and support among caseworkers who are making critical decisions, one family or situation at a time, on the go. The solution adjusts case priorities based on real-time analytics-driven insights, and assesses risk based on predictive analysis.
    • Incident Aware (Government) converts an iPhone into a vital crime prevention asset, presenting law enforcement officers with real-time access to maps and video-feeds of incident locations; information about victim status, escalation risk, and crime history; and improved ability to call for back-up and supporting services.
    • Sales Assist (Retail) enables associates to connect with customer profiles, make suggestions based on previous purchases and current selections, check inventory, locate items in-store, and ship out-of-store items.
    • Pick & Pack (Retail) combines proximity-based technology with back-end inventory systems for transformed order fulfillment.
    • Expert Tech (Telecommunications) taps into native iOS capabilities including FaceTime® for easy access to expertise and location services for route optimization to deliver superior on-site service, more effective issue resolution and productivity as well as improved customer satisfaction.

    Both Apple and IBM have official websites that provide additional in-depth information about the program. Those of you looking to learn more about each of the ten apps announced today can do so by hitting the source link below.

    Source: Apple, IBM
    This article was originally published in forum thread: Apple and IBM Launch First Set of Apps as Part of their Enterprise Partnership started by Akshay Masand View original post
    Comments 3 Comments
    1. LeslieBee's Avatar
      LeslieBee -
      This partnership could turn out to be something really big.

      IBM and Apple, who would've thought?
    1. desepticon's Avatar
      desepticon -
      hmm
    1. LeslieBee's Avatar
      LeslieBee -
      I wouldn't expect your average Apple consumer to understand the potential significance of this partnership. If this pans out, it could mean big things for Apple in the corporate world down the road.

      The future of corporate computing is in flux right now. Microsoft envisions their Surface as the way to fulfill corporate needs for tablets. Clearly IBM doesn't see that as a valid option. This could end up being very good for Apple and very bad for Microsoft.