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  • Kantar: Apple Logging Record iPhone Sales Across the Globe

    It's a report that could push shares of AAPL higher in the coming days.

    If the latest smartphone sales data and projections from Kantar Worldpanel ComTech are accurate, Apple is raking in the cash at a pace even mind-boggling by Apple's standards. In fact, for the three month period concluding in October 2014, Apple may have sold more iPhones than in any previous quarter.

    Not only are Apple device sales surging at home, the same is true abroad. Apple's share of British smartphone sales, for example, is up 10.4 percentage points (Kantar says Apple now accounts for nearly 40% of British sales, its highest ever level).

    "Apple has experienced a huge jump in sales share across almost all major markets thanks to the launch of the iPhone 6," says Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech. "In major European economies, the US and Australia, Apple's share of sales has risen. This success is particularly evident in Great Britain where Apple now has its highest ever share of sales with 39.5%. Most of these sales were driven by loyal Apple users. Some 86% of British buyers upgraded from an older iPhone model, only 5% switched across from Samsung."

    To review the full rundown of data and insight into the iPhone 6's global sales romp at the expense of Android, BlackBerry, and Windows mobile devices, click here.

    Source: Kantar
    This article was originally published in forum thread: Kantar: Apple Logging Record iPhone Sales Across the Globe started by Michael Essany View original post