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  • Microsoft Compares Surface Pro 3 to Apple's MacBook Air in New Holiday Ad


    Microsoft recently launched the latest in its series of ads which compares the company’s Surface Pro 3 to Apple’s MacBook Air. The new ad, which is titled “Winter Wonderland,” looks at some of the similarities and differences in the two devices, all of which is accompanied to the jingle of the Christmas melody. Overall, the ad’s view of the Surface Pro 3 leans towards how powerful the device is while also supporting pen input.

    Microsoft highlights the similar performance between the two devices but boasts about the supporting pen input the Surface Pro 3 touts. It then moves on to highlight the use of the kickstand embedded into the Surface Pro 3 and touch screen as two advantages over the MacBook line. Last but not least, the ad highlights the option of detaching a Surface Pro from its magnetic keyboard for both easy travel and for its array of ancillary ports.

    The ad ends with the MacBook Air user stating the following:

    I think I like your Surface Pro 3. No seriously, where can I get one?
    If you’ve been keeping up with Microsoft’s campaign, you’ll notice that Microsoft has released several ads comparing the device to Apple’s MacBook lineup. Back in August, the company released a series of ads which sized up the MacBook Air with the Surface Pro 3 for the first time. Microsoft also pits the MacBook Air against Lenovo’s Yoga 3 Pro in another ad which was released earlier this month. Unsurprisingly, all of the ads point towards Microsoft’s product as being the more versatile one. This actually isn’t a new occurrence as many competitors such as Microsoft and Samsung have turned to targeting Apple products and belittling them as part of their ad campaigns.

    Those of you interested in watching the recent ad can do so below:



    How do you feel about Microsoft’s most recent attempt?

    Source: Surface (YouTube)
    This article was originally published in forum thread: Microsoft Compares Surface Pro 3 to Apple's MacBook Air in New Holiday Ad started by Akshay Masand View original post
    Comments 10 Comments
    1. SpiderManAPV's Avatar
      SpiderManAPV -
      If I'm gonna be perfectly honest the SP3 is a pretty bad little laptop.

      Edit: bad, like, in a good way...
    1. Airbrushkid's Avatar
      Airbrushkid -
      Oh yeah it's bad. When the battery dies you cannot replace it! You have the buy another Surface Pro 3....
    1. rodnutz's Avatar
      rodnutz -
      Quote Originally Posted by Airbrushkid View Post
      Oh yeah it's bad. When the battery dies you cannot replace it! You have the buy another Surface Pro 3....
      Isn't this the case for all tablets or am I missing something?
    1. bigboyz's Avatar
      bigboyz -
      If i could run OS X Yosemite on the Surface Pro 3 i'd buy one. Until then..no thanks.
    1. angerthosenear's Avatar
      angerthosenear -
      Quote Originally Posted by bigboyz View Post
      If i could run OS X Yosemite on the Surface Pro 3 i'd buy one. Until then..no thanks.
      There are ways to run non-Windows OSes on the Surface Pro. I've seen multiple videos of OS X and various Linux distros running on it. Albeit it's not the most fluid thing. But it's getting there. I have a SP2 personally with Windows 10 Enterprise Technical Preview on it. Installed just like any other OS.
    1. Carvensno's Avatar
      Carvensno -
      Stupid comparison! Totally two different product categories. Now if Apple does come out with a rumored iPad Pro that runs OSX? That's a different story and a legitimate comparison.
    1. qumahlin's Avatar
      qumahlin -
      Quote Originally Posted by Carvensno View Post
      Stupid comparison! Totally two different product categories. Now if Apple does come out with a rumored iPad Pro that runs OSX? That's a different story and a legitimate comparison.
      Actually its a perfect comparison because the Surface is aimed at replacing laptops. I ended up replacing my MBA with a Surface Pro 3 because that's precisely what its targeted to do. It's really not a competitor for something like my iPad Air, while the Surface is a great device, its not something that is actually comfortable to use as a tablet for something like bedtime reading. Really the biggest annoyance of the SP3 is that the keyboard is a separate cost/add-on when in reality it's a necessity for the device to function as it should, this isn't the same as attaching a keyboard to an iPad.

      I truly hope Apple gets a competing product to market, but with a name like "iPad Pro" i'm not optimistic. If anything it should be "Macbook Touch" to better discern the market its going after. It also doesn't make sense to have a device following a naming schema whereby all of the devices are running the same general OS. The other issue is when Apple does release it they will have some tough decisions to make regarding the MBA if they want to keep any competent pricing structure and both models at the same time.

      If they release a touchscreen x86-64 device which means I can dual boot OSX and Win 10 that will be tits, but at the moment i'm really afraid Apple is dropping the ball on this one.
    1. Fhadso's Avatar
      Fhadso -
      I have the Surface Pro 2, and I think it's still better than a Macbook Air. Internals are for the most part the same, and yes, it's much more versatile. I can actually run OS X on it, and with special drivers, pen and touch works flawlessly with it. No, you can't upgrade the storage. No, you can't change out the battery, but as one poster said, this is true for most tablets in that class. Last time I checked, you can't do much with the MBA, either.
    1. Striknine's Avatar
      Striknine -
      I purchased the surface pro two years ago and recently upgraded to the Surface Pro 3. I believe it will be difficult for Apple to release something that will compete with this machine since they have boxed themselves in with the laptop and tablet being two totally different devices. If they were to hop on the tablet/laptop bandwagon, that would mean admitting Microsoft was ahead of the game and beat them to it which they did. I like apple products but can't stand having to figure out a workaround to get certain things done. While I mostly use Office, Adobe products, and Cad these programs are seriously watered down on the mac and are missing features that really frustrates my workflow.

      The features of the surface that Microsoft boasts about on their commercials are quite useful. Having that USB3 port goes a long way as I use mine for thumb drive storage, Ethernet connectivity, or an optical mouse. Wish they had two of these. The kickstand gets constant use for laptop mode although it goes away when I need to take notes with the pen as it becomes every notebook I own. The microSD port adds in another 128GB of storage flawlessly so I don't need to clutter up the SSD with photos and music files.

      I don't understand why apple fans put this device and Microsoft down any chance they can. Without good competition apple will only release small incremental updates as there is no need to think outside the box when they have the market cornered. The Mac laptops and iPads really haven't changed much (besides in size) in the last four years. Same for the iPhone. The 6plus is Apple's catchup to the Samsung phones. Do you really think they would have released a larger phone if it were not for Samsung.
      Competition is a good thing and without it you shoot yourself in the foot.
    1. fleurya's Avatar
      fleurya -
      Not gonna lie, I think the SP3 is a nice little tablet, and very nice for those who only need a little more than a iOS can do without being forced to buy a whole other PC. I think I would like to have one, but then I remember that I can just use virtual desktop software to have my iMac with both OS X and Windows on my iPad and removes all barriers. Sure it's not quite as smooth an experience as having the OS run native on the tablet, but it's works really well overall, so it's like having a full blown desktop on my iPad. Plus I find that I really only want that full desktop on my iPad in a pinch. When I want to get anything done on my iMac, I like to do it on my iMac.

      Quote Originally Posted by qumahlin View Post
      while the Surface is a great device, its not something that is actually comfortable to use as a tablet for something like bedtime reading. Really the biggest annoyance of the SP3 is that the keyboard is a separate cost/add-on when in reality it's a necessity for the device to function as it should,
      I think you've tapped the primary reason why Apple is not entering this market yet. The other reason I hold back on the idea of getting something like an SP3 is because it is trying to be one device for tablet and desktop/laptop replacement, but the problem is that it brings a lot of negative for both. For a tablet, it's still a bit too big and too heavy. It's just overkill for things you normally do with a tablet. And on the laptop replacement side it can be underpowered and/or the tablet experience does not lend well to working long hours on a tiny screen with a tiny subpar keyboard.

      I don't think Apple is playing in this space yet for the same reason they didn't get into the netbook game: there's just too much compromise that makes the user experience suffer. Once they feel they can address those limitations (and I'm sure they have a number of prototypes) they'll bring a product to market. Just because a company does it first, doesn't mean they do it best. That's where Apple steps in and shines.