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  • Apple's Slight Decrease in Consumer Satisfaction Reflects in their Tablet Market Share


    J.D. Power and IDC have recently released a report showcasing that Apple is ranked one of the top tablet manufacturers in the world when coming to shipments and customer satisfaction. However, the company has fallen behind Amazon ever so slightly in the semiannual customer satisfaction survey. In Q3 2014, the Cupertino-based company shipped 12.3 million units, with Samsung coming in second with 9.9 millions units, and Asus coming in third with 3.5 million units. Despite the high number, Apple saw a 12.8% decline year-over-year in quarterly shipments.

    Apple recently released the iPad Air 2 and iPad Mini 3, so it is expected for their market share to increase in Q4 2014. According to IDC:

    Apple, during its earnings call, noted that the iPad’s lifecycle is extending. Combined with consumer anticipation and the release of the latest iPhones, IDC saw a decline in overall iPad shipment volume in 3Q14. Although Apple has recently updated and expanded its iPad lineup to its widest offering ever, IDC still expects 2014 to be the year of the iPhone… Samsung has slowly begun to focus on markets like North America and Middle East and Africa (MEA), where low-cost Asian vendors haven’t been able to gain a foothold just yet. Although Samsung’s share declined slightly compared to last year, it was able to experience 5.6% growth and was able to maintain its number 2 rank among the top 5.


    The company scored an 824 in the J.D. Power tablet satisfaction study, trailing behind Amazon who scored an 827 with their Fire tablet lineup. Samsung came in third, behind Amazon and Apple with a score of 821. The criteria behind the survey includes design, performance, cost, how easy it is to operate the device, and feature set. They all get ranked and determined on a 1000 point scale system.

    Source: IDC, J.D. Power
    This article was originally published in forum thread: Apple's Slight Decrease in Consumer Satisfaction Reflects in their Tablet Market Share started by Akshay Masand View original post