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  • IBM Executive Provides New Details about Enterprise Partnership with Apple


    Apple and IBM previously announced an exclusive enterprise mobility partnership that would see both companies working together on a series of new business apps and services. Part of the agreement had IBM selling iOS devices to its corporate customers, create iOS apps and provide cloud services while Apple in turn would be offering a new AppleCare service tailored to specific enterprise issues. In a recent interview with Tech Pro Research, Glenn Finch, an IBM executive, gave new details on the partnership between the two tech giants. Finch claimed that IBM will be creating hundreds of apps across several industries ranging from financial services, telecom and health. He continued by claiming that the apps would be made based on “client demand,” indicating that feedback will play a major role when it comes to design changes. The following was said during the interview:

    "The promise of this whole partnership," Finch explained to me, is that "you have a built-in adoption curve already present." His customers in the enterprise already use iPhones and iPads at home; they trust Apple, they trust the apps, and they intuitively know how to work with them. The devices are known.
    Finch also talked about several places where the two companies had overlapping ideals, particularly noting that Apple’s focus on user experience and design are complementary to IBM’s data driven approach to things. It was noted that the AppleCare support for enterprises will be a joint effort for the two companies with Apple technicians performing the warranty work on the hardware while the app maintenance and support is said to be provided by IBM.

    Both Apple and IBM are said to begin rolling out the first set of apps based on their partnership efforts later this fall with the rest being scheduled for release in 2015. Alongside the first set of apps, the two companies are also looking to launch the AppleCare support for enterprises later this year as well. We’ll have to wait and see how successful the partnership turns out and what results from the joint efforts.

    Source: Tech Pro Research
    This article was originally published in forum thread: IBM Executive Provides New Details about Enterprise Partnership with Apple started by Akshay Masand View original post