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  • Apple's iBeacon Seeing Wider Retail Adoption


    Chalk up another big retail score for Apple's iBeacon.

    According to published reports Monday, the latest "get" for Apple's iBeacon sensors is Lord & Taylor. The venerable retailer will make available this week iBeacon's utility at U.S. stores and various Hudson's Bay stores in Canada.

    All told, L&T are now among the growing list of prominent retailers looking to give consumers a cutting- in-store shopping experience through the power of mobile.

    "We recognize the appetite for mobile experiences that cater to our customers' immediate needs and preferences while also providing a seamless and effortless experience," said Michael Crotty, Chief Marketing Officer for Hudson's Bay Company and Lord & Taylor, in a news release shared with MMi.

    Crotty calls Beacon technology "the future of retail marketing."

    Source: L&T press release
    This article was originally published in forum thread: Apple's iBeacon Seeing Wider Retail Adoption started by Michael Essany View original post