• Your favorite

    Apple

    ,

    iPhone

    ,

    iPad

    ,

    iOS

    ,
    Jailbreak
    , and
    Cydia
    site.
  • NBC's Today Offers a Look Inside Apple's iCloud Data Center


    During Thursday’s edition of NBC News’ Today, Apple’s push for environmental friendliness was highlighted in a special segment called “A new kind of Apple farm,” with a focus on the company’s Maiden, N.C. data center and accompanying solar array. In a brief news package, NBC chief environmental correspondent Anne Thompson gave a rundown of Apple’s green initiatives, including the company’s huge solar panel installation at its iCloud data center. Thomson said the following on location in Maiden:

    All the cool convenience of your smartphones and tablets come with a hidden price — power. But downloading apps and information in the cloud no longer means polluting the air.
    The reporter interviewed Apple Vice President of Environmental Initiatives Lisa Jackson. The former EPA administrator explained that with clean energy, like the nation’s largest end user-owned solar farm, Apple is able to support a growing number of connected devices while at the same time shrinking its carbon footprint. Jackson said the following regarding the matter:

    We think this is an opportunity for us and for our sector to leave it better than we find it, to actually help people convert to cleaner energy without even knowing they're doing it.
    The interview offered a rare peek inside Apple’s Maiden data center, which houses servers and telecommunications equipment responsible for iCloud, Siri and other online assets. Jackson said a good chunk of the energy created by the on-site solar farm and biogas generators go toward cooling the machines. Thomson noted that while other tech companies like Google, Facebook and Yahoo use clean energy at their respective data centers, only Apple is using 100% renewable power.

    For those of you who didn’t already know, Apple has been on an eco-friendly tear this week, publicizing its environmental initiatives with the launch of the “Better” campaign. Along with a revamped environmental responsibility webpage, the company announced a new recycling initiative and touted advancements in its clean energy programs.

    Those of you interested in watching the video can do so by hitting the source link below.

    Source: Today
    This article was originally published in forum thread: NBC's Today Offers a Look Inside Apple's iCloud Data Center started by Akshay Masand View original post
    Comments 8 Comments
    1. Christophxr's Avatar
      Christophxr -
      Awesome.
    1. Electronik-FArts's Avatar
      Electronik-FArts -
      tech giant goes green while its workers are under bad conditions in foxcon. yea. its good to create an image of yourself and try to pain over it.
    1. slim.jim's Avatar
      slim.jim -
      Quote Originally Posted by Electronik-FArts View Post
      tech giant goes green while its workers are under bad conditions in foxcon. yea. its good to create an image of yourself and try to pain over it.
      Does Apple own Foxconn? No, so they are not Apple's workers.
    1. danelgran's Avatar
      danelgran -
      Quote Originally Posted by Electronik-FArts View Post
      tech giant goes green while its workers are under bad conditions in foxcon. yea. its good to create an image of yourself and try to pain over it.
      Foxconn workers don't work for Apple Ding Dong....they work for FOXCONN!

      Geez!
    1. feidhlim1986's Avatar
      feidhlim1986 -
      Look at all the non Apple hardware.

      Does Apple own Foxconn? No, so they are not Apple's workers.
      That's the exact same argument people used when buying Diamonds originating from conflict and warlords. "My jeweller isn't the one murdering and enslaving people, his supplier is. #cleanconscience"

      Apple does have a responsibility to ensure their suppliers provide decent working conditions, and Apple consumers (i.e. Electronik-FArts above) also have a responsibility to stop buying Apple products if they disagree with Foxconns treatment of it's workers.
      Foxconn, Apple, consumers all share percentages of blame for the poor treatment of workers.
    1. slim.jim's Avatar
      slim.jim -
      Quote Originally Posted by feidhlim1986 View Post
      Look at all the non Apple hardware.


      That's the exact same argument people used when buying Diamonds originating from conflict and warlords. "My jeweller isn't the one murdering and enslaving people, his supplier is. #cleanconscience"

      Apple does have a responsibility to ensure their suppliers provide decent working conditions, and Apple consumers (i.e. Electronik-FArts above) also have a responsibility to stop buying Apple products if they disagree with Foxconns treatment of it's workers.
      Foxconn, Apple, consumers all share percentages of blame for the poor treatment of workers.
      Apple has had several audits done at their request by the fair labor association. Has Sony or Microsoft stopped using Foxconn?

      Apple has stopped using other suppliers due to child labor.
    1. fleurya's Avatar
      fleurya -
      Quote Originally Posted by feidhlim1986 View Post
      Look at all the non Apple hardware.


      That's the exact same argument people used when buying Diamonds originating from conflict and warlords. "My jeweller isn't the one murdering and enslaving people, his supplier is. #cleanconscience"

      Apple does have a responsibility to ensure their suppliers provide decent working conditions, and Apple consumers (i.e. Electronik-FArts above) also have a responsibility to stop buying Apple products if they disagree with Foxconns treatment of it's workers.
      Foxconn, Apple, consumers all share percentages of blame for the poor treatment of workers.
      I guarantee you own electronics made in similar if not same conditions. In fact, I would bett money you've owned or own something made by Foxconn. So shut your hypocritical mouth.
    1. cjgonzales1900's Avatar
      cjgonzales1900 -
      At least Apple is trying to better the conditions for its workers. I don't see other companies demanding more audits and sending their own employees or even the CEO to this factories that they don't even own making sure things are changing for the better. Sure there are still problems with Foxconn and other companies but like I mentioned at least Apple is trying to help. Also they are moving (slowly) some of there manufacturing back to the USA where it is easier for them to make sure that workers are treated fairly and that companies are doing what they are supposed to.