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  • Microsoft Takes on Apple with 'Windows in the Car'


    Following Apple's impressive recent unveiling of CarPlay, Microsoft is once again ramping up competition with Apple in a relatively new product/service category with its preparation of something called "Windows in the Car."

    While largely taking a backseat in the headlines to the launch of Cortana and other notable aspects of Windows 8.1, Microsoft used its Build conference to demo the concept for Windows in the Car. The service, as you might expect, adapts Windows Phone's apps and other key functions to in-car interfaces.

    Unlike Apple, however, which has confirmed and announced a number of automobile manufacturers that are bringing CarPlay to market, it isn't clear if Microsoft has inked any similar deals with top national or international car makers. Nonetheless, the offering appears to be rich with potential.

    According to Jon Fingas of Engadget, who had an opportunity to check out the platform, the MirrorLink-based tech "looks like a cross between Microsoft's mobile and desktop interfaces; while you're running mobile apps, they get more on-screen buttons than usual to help you complete tasks faster and keep your eyes on the road."

    Not surprisingly, the software also makes possible voice commands from Cortana, Microsoft's freshly announced virtual assistant. As far as any other details - including pricing - are concerned, we're going to have to wait for Microsoft to share more details when the platform is ready to launch.

    Source: Engadget
    This article was originally published in forum thread: Microsoft Takes on Apple with 'Windows in the Car' started by Michael Essany View original post
    Comments 18 Comments
    1. rockyseay's Avatar
      rockyseay -
      What is key for them is if they can get this into the lower end cars. CarPlay is currently only available for higher end cars like Ferrari's. I mean how many of us can actually afford one of those without being in a crap load of debt.
    1. mmaboi21's Avatar
      mmaboi21 -
      Quote Originally Posted by TechnoUniversity View Post
      What is key for them is if they can get this into the lower end cars. CarPlay is currently only available for higher end cars like Ferrari's. I mean how many of us can actually afford one of those without being in a crap load of debt.
      True that
    1. RandyTG's Avatar
      RandyTG -
      I hope that all car makers provide options, because it would suck to find the car you really wanted only to find out that it has Windows, but your an iPhone user or the opposite.
    1. Carvensno's Avatar
      Carvensno -
      The Carplay/hand free stuff is going to be available for lower end cars also. Announced last yr at the WWDC when they announced iOS 7. They have deals with 8-10 car manufacturers to support this.
    1. ProfessorJack's Avatar
      ProfessorJack -
      Make sure you phone ET before going anywhere
    1. thazsar's Avatar
      thazsar -
      A smart company would look into creating a singular ecosystem that will work w/ all smartphone operating systems.

      Make that, sell it to all the car manufacturers and you'll be rich!!!
    1. Kotin6006's Avatar
      Kotin6006 -
      Quote Originally Posted by RandyTG View Post
      I hope that all car makers provide options, because it would suck to find the car you really wanted only to find out that it has Windows, but your an iPhone user or the opposite.
      Yea these systems need to be dual or triple boot with them looking so proprietary. Especially if Window in the Car is to take off. They have such a small mobile percentage.
    1. bigboyz's Avatar
      bigboyz -
      I feel the radio/tape deck/cd player/satellite radio players should be customized for and by the user. I feel the dealer would sell more cars with an option package for the above. Not to mention the consumer actually gets what they pay for.win win WIN.
    1. PandaJerk's Avatar
      PandaJerk -
      Quote Originally Posted by TechnoUniversity View Post
      What is key for them is if they can get this into the lower end cars. CarPlay is currently only available for higher end cars like Ferrari's. I mean how many of us can actually afford one of those without being in a crap load of debt.
      I've never compared Honda, Hyundai, Volvo, or even Mercedes to Ferrari.

      Idiot
    1. Jokadaking's Avatar
      Jokadaking -
      Quote Originally Posted by thazsar View Post
      A smart company would look into creating a singular ecosystem that will work w/ all smartphone operating systems.

      Make that, sell it to all the car manufacturers and you'll be rich!!!
      That's why Apple is coming out with an itunes app for android.
    1. steve-z17's Avatar
      steve-z17 -
      So weird to think that in the not too distant future when you go buy a car they'll be asking you, "would you like Windows or iOS with that?"...crazy!
    1. buggsy2's Avatar
      buggsy2 -
      No thanks, I want my car to run not crash.
    1. Slim J's Avatar
      Slim J -
      I like technology and all, but I don't want to buy one car over another because of what type of device I use. I do agree the best solution is to develop something that is cross-platform with devices and works universally in cars. The idea of tribooting iOS, Android and Windows is impractical because 1. you'd have to choose what it starts up in (or set a default in settings) and 2. corporate conflict with having it dualboot. The best example that I can give why dualbooting won't work is when Asus canceled the Transformer Duo because both Microsoft and Google didn't like the idea of it dualbooting in a competing OS. While the idea is good and all, it has many shortcomings and what can users do if they don't have the particular device. Other than that, I'm just happy with a radio that has a CD player and a auxiliary jack. I don't listen to the actual radio because nothing good plays anymore and I don't need a touchscreen so a simple radio works fine for me
    1. thazsar's Avatar
      thazsar -
      Agree Slim!
      A universal system is truly the best option. It'd need to be updatable when new OS' come out but it will always look and feel the same.

      I think about resale and buying a car to match your device doesn't mean the next guy can use it.
    1. sane's Avatar
      sane -
      The last thing you want in a car is a touch screen.
      A heads up display, sure. A touch screen which take your eyes of the road, voice commands or no, is a stupid, ill thought of idea.
      One can fumble for a knob or dial without looking away from the road - you have no chance with a touch screen.

      Lose the touch screen, include voice commands, and we're closer to a product that is safe for pedestrians as well as the drivers.
    1. thazsar's Avatar
      thazsar -
      Quote Originally Posted by sane View Post
      The last thing you want in a car is a touch screen.
      A heads up display, sure. A touch screen which take your eyes of the road, voice commands or no, is a stupid, ill thought of idea.
      One can fumble for a knob or dial without looking away from the road - you have no chance with a touch screen.

      Lose the touch screen, include voice commands, and we're closer to a product that is safe for pedestrians as well as the drivers.
      +1
    1. Raptor2213's Avatar
      Raptor2213 -
      I'm sure they'll implement it just as well as the surface, meaning it's going to bomb, HARD.
    1. sirbebe's Avatar
      sirbebe -
      Quote Originally Posted by thazsar View Post
      +1
      I was waiting for someone to mention the hassle it must be to navigate thru either software and drive safely.