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  • Burger King to Add E-Wallet Purchasing with a New Mobile App in April


    The fast food giant, Burger King, is set to roll out a mobile app in April that will allow users to pay for food at more than 7,000 locations in the US. The mobile app rollout is set to expand on the company’s BK Crown Card program which is already available on the iOS platform. Details of the upcoming program were recently revealed in an email supplied to Bloomberg. According to the note, the plan will be expanding the company’s “e-wallet style payment service to 7,000 stores in “a few months.”

    The company’s description mentions that the new system will take cues from the Burger King iOS app, which includes the BK Crown Card payment system. Currently the virtual wallet acts as a loyalty and payments card by incorporating a customer rewards system that dishes out coupons and other savings whenever a user recharges with a credit card. As noted in the app’s release notes, functionality is limited to Sacramento, Reno, Baltimore and New York City. Also available in the existing iOS app are nutrition facts and an interactive map showing nearby Burger King locations.

    One of the new features that may potentially be added at a later date is the option to order ahead of time for later pickup. As of right now, Jamba Juice offers a similar service in Jamba Curbside pickup, though customers must call in orders instead of using an app.

    Burger King seems to be the latest company to offer in-store purchases via an app. It’s unclear if Burger King will integrate the e-wallet functionality with Apple’s Passbook like other solutions created by Starbucks and the Apple Store.

    Source: Bloomberg
    This article was originally published in forum thread: Burger King to Add E-Wallet Purchasing with a New Mobile App in April started by Akshay Masand View original post