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  • NPD: Apple's iPhone Led US Consumer Smartphone Sales in 2013 with a 45% Share


    With more than 120 million smartphones sold in the US in 2013, Apple’s iPhone accounted for nearly half of those, taking a 45% share in its home market last year according to newly released data by the NPD Group. The research firm’s latest Mobile Phone Track shows that of 121 million smartphones sold last year in America, the iPhone accounted for roughly 45%, making Apple the largest smartphone maker in the US Overall smartphone sales were up 21% year over year.

    The Cupertino California company’s overall share was up slightly from 2012, when the company commanded a 44% share of the market. Second-place Samsung also saw its share gain slightly from 24% in 2012 to 26% in 2013. Lagging behind the two-horse race was LG, which represented 8% of smartphones sold in America last year. HTC took fourth with 6% while Motorola came in fifth with 4%.

    Apple’s iPhone proved to more popular among smartphone users who earn more than $100,000 per year, taking a 33% share among those buyers compared to Samsung’s 18%. Samsung’s lower-priced options proved more popular than the iPhone for those who earn $60,000 or less in the US. NPD still says the iPhone sales grew 64% among lower income customers who earn under $30,000 last year. However, the market segment accounted for just 20% of total 2013 iPhone sales.

    The vice president of industry analysis at NPD, Stephen Baker, said the following regarding the matter:

    With the fastest growing segments of the industry in the lowest income demographics, both Apple and Samsung face challenges in 2014. For Samsung this demographic is likely to be the most competitive segment of the market in 2014 and they have a very high dependency on sales here. Apple has the opposite problem of gaining share in the fast growing entry-level market while still maintaining its position as the dominant supplier to affluent consumers.
    Most of the mobile industry’s growth seen in the US in 2013 came from prepaid devices, which grew 68% last year according to NPD. Prepaid devices also accounted for 29% of the smartphone market, up from 14% in 2011. Although prepaid devices surged, postpaid devices still reign, accounting for 71% of handsets last year. Sales of postpaid devices increased by less than 10% in 2013.

    The NPD Mobile Phone Track measures activities of US consumers 18 or older who purchase a mobile phone or smartphone. The figures don’t include corporate mobile phone purchases. Baker mentioned the following regarding the matter:

    In general, 2013 was a year of smartphone market stability for the U.S. Overall industry growth was similar to that of 2012, and while the major hardware brands saw their shares increase marginally, the space between Apple and Samsung and the rest of the industry expanded once again.
    Source: NPD Group via AppleInsider
    This article was originally published in forum thread: NPD: Apple's iPhone Led US Consumer Smartphone Sales in 2013 with a 45% Share started by Akshay Masand View original post
    Comments 1 Comment
    1. politicalslug's Avatar
      politicalslug -
      The author here clearly doesn't understand the statistics he is reporting on.

      Apple sold more units in the three higher income brackets (>$30,000) and roughly equaled Samsung in the lowest income bracket (<$30,000). The percent for the income breakdown table refers to percent of total units/marketshare.

      Example: at 30K-60K Apple's 23% refers to 23% of their total (which is 45% of the market). That is a far larger number of units than Samsung's 27% of their own total (which is only 26% of the market). Therefore, in the 30K-60K bracket, Samsung's sales were 33% less than Apple's.

      To the author: figure out what you are reporting before you submit it as news. If you can't do that, then either plagiarize a site that can or choose another topic to report on.