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  • Apple's New Flagship Store in Brazil Draws Massive Crowds


    Brazilian newspaper The Globe reports that Apple's weekend opening of its first Latin American Apple Store was a smashing success, drawing massive crowds with many (as in hundreds of people) even camping out on Friday night to be among the first to enter the store on Saturday morning.

    "'Obrigado' to everyone who visited our new store in Rio de Janeiro today and to our terrific customers across Brazil!" Apple CEO Tim Cook tweeted as he expressed appreciation for the rousing welcome among locals.

    It is estimated that more than 1,700 people swarmed the Village Mall in Rio de Janeiro's Barra de Tijuaca market in the opening hours of operation for the new Apple Store, well above even Apple's projected estimates. All in all, it's a good sign for Apple, which is making Latin America a top-priority market.

    As MMi reported last week, although the resounding majority of Apple Stores are located across North America and Europe, the company's shift toward emerging markets in South America, Asia, and the Middle East could change this dynamic significantly in the coming years.

    Source: The Globe
    This article was originally published in forum thread: Apple's New Flagship Store in Brazil Draws Massive Crowds started by Michael Essany View original post
    Comments 2 Comments
    1. mlee19841's Avatar
      mlee19841 -
      Who would have guessed. Apple still knows how to being in the masses.
    1. se23's Avatar
      se23 -
      Mugs!