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  • Apple Launches iTunes Radio in Australia

    Apple recently announced the launch of iTunes Radio in Australia marking the first time the company’s streaming music service has been made available to listeners outside of the United States. Much like the service’s American offering, Australian fans can access a free, ad-supported edition on Macs and iOS 7 devices. Alternatively, users can opt for an ad-free experience with a $34.99 per year subscription to iTunes Match.

    Apple appeared to begin a soft rollout of iTunes Radio in Australia, Canada and the UK last month. Several people noted the service’s appearance on iOS devices in the aforementioned countries, though Australia was the only one to have been officially announced.

    The Cupertino California company’s long-anticipated entry into the subscription music market with iTunes Radio was unveiled last June alongside iOS 7 and the launched in the US in September. The company announced just over one month later that iTunes Radio had streamed more than 1 billion songs to tens of millions of users since its launch.

    Apple is thought to have assigned substantial resources to iTunes Radio in a bid to head off competition from streaming music catalogs like Spotify and Rdio. The company reportedly redirected key staff from the iAd sales team to iTunes Radio after hiring terrestrial radio executive Michael Pallad to helm the group.

    Source: Apple via AppleInsider
    This article was originally published in forum thread: Apple Launches iTunes Radio in Australia started by Akshay Masand View original post
    Comments 3 Comments
    1. VaderForce's Avatar
      VaderForce -
      About time!.
    1. nudge2232's Avatar
      nudge2232 -
      Too bad you start playing a station and 2 seconds later it stops and says iTunes Radio Unavailable.
    1. magoo657's Avatar
      magoo657 -
      **** do it in Canada...