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  • Apple's iOS App Store Continues to Trump Google and Amazon Offerings


    Apple’s iOS platform has been widely considered to be one of the best mobile application ecosystems and a new analysis of the App Store, which compared it to Google Play for Android and the Amazon Appstore for Kindle Fire supports the notion that Apple also remains ahead of its competition in that aspect as well. The three digital download destinations were pitted against one another in the “2013 App Store Maturity Shootout” by Pfeiffer. In the analysis, all three stores were compared in four key categories: search, discovery assistance, an evaluation grid maturity score and user experience friction.

    When the overall results for each mobile application store were tallied by Pfeiffer, Apple was the clear top choice, earning a score of 53.1 out of 100. Google Play scored 40.9 and Amazon’s Appstore came in with a score of 34.1. Pfeiffer continues to see a great deal of improvements that can be made to Apple’s iOS App Store as well, particularly in making it a destination where users can more clearly learn about applications and trends in the market. The report mentions the following regarding the topic:

    Current app stores do not fully reflect the breadth and richness of apps that are out there. They work fine if all you are interested in is the next bestselling game. If, on the other hand, you are talking about a truly original app — one that will drive the platform forward if it gets widely used — (then) the chances of being discovered are slim.
    When it comes to individual rankings, Apple blew away the competition in terms of discovery assistance and content curation, earning 44 out of 100 compared to an 8.4 for the Amazon Appstore and 2.25 for Google Play. Apple’s iOS App Store was also the clear leader when it came to the eight-category “evaluation grid” maturity ranking, which focused on factors such as clearly-labeled tablet-specific apps, as well as editorial content and recommendations. The company lagged behind its chief competition, Google Play, when it came to search capabilities and user friction. Pfeiffer believes that Apple should add natural language search to the App Store and the company should also address what it sees as a “somewhat overpowering app store structure.”

    Do any of you use multiple app stores? If so, how has your experience been with them?

    Source: Pfeiffer Report (2013) via AppleInsider
    This article was originally published in forum thread: Apple's iOS App Store Continues to Trump Google and Amazon Offerings started by Akshay Masand View original post
    Comments 1 Comment
    1. cmwade77's Avatar
      cmwade77 -
      I think Google Play is actually slightly easier to use and find USEFUL Apps in when compared to the iOS App Store.