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  • iAd Secures Media Ratings Council Accreditation

    It's a true milestone for Apple's iAd mobile ad network, particularly in light of the fact that this distinction does not easily befall an ad network.

    iAd is the first major mobile ad network to be fully accredited by the Media Ratings Council. This was made possible by Apple's strict adherence to the standards that the Interactive Advertising Bureau and Mobile Marketing Association released in tandem in early 2013.

    During the auditing process, iAd demonstrated accurate reporting of impressions, taps, tap-through-rate, visits, views, views-per-visit, average time spent, conversions, unique devices and unique device visits.
    "We were favorably impressed with the range of metrics that iAd provides and their quality," says David Gunzerath, senior VP and associate director of the MRC. "It gives the buy and the sell side confidence that the measurements are accurate and can be relied upon as currency."

    Although iAd has largely failed to impact the mobile ad landscape as much as Steve Jobs initially envisioned when iAd was unveiled in 2010, this accreditation could drive the industry to new heights, suspects AdAge. The publication speculates that Apple's achievement may positively benefit the entire mobile advertising industry "by pressuring networks and servers to standardize how they calculate and report how well they're executing their clients' campaigns."

    Source: AdAge
    This article was originally published in forum thread: iAd Secures Media Ratings Council Accreditation started by Michael Essany View original post