With the idea of customizing turbo sims and removing the complicated iPhone 5&4S Unlock setup processes is a good idea. I also think they need this evolution to survive the high competitive factory unlocking companies.

Making iPhone 5&4S Unlocking with Turbo SIM easier and uncomplicated is exactly what SAM SIM is trying to do, a new concept that will set a new pace in Turbo SIM section.

Source: SAMSIM CARD