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08-07-2014, 03:03 PM #1
Apple's Online Store Doesn't Miss Any Beats in the Latest Update
Readers began notifying us today that Apple has updated its online store to reflect what Apple recently procured for $3 billion dollars -- the largest acquisition in the company's history.
As of this writing, Beats now has its own dedicated page on Apple's online store. And it's pretty cool, in a promotional sort of way. Not surprisingly, the page largely boasts of the Beats brand and high-quality line of headphones.
"Great sound should never be an afterthought," Apple explains in the opening copy on the page. "In every pair of Beats headphones, every speaker, every note, youíll experience the unique blend of science and artistry that lets you hear your music the way the artist intended. Donít just listen. Hear."
With Beats now well-established within the Apple brand, it's a safe bet that today's move is just the latest in a long line of promotional efforts that will take place as the year rolls on to elevate the Beats brand even further.
08-07-2014, 06:13 PM #2
It's funny because Apple's $30 earphones are better than any Beats.
08-07-2014, 10:13 PM #3