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06-13-2014, 11:56 AM #1
Google Expected to Launch HealthKit Competitor
Last week at WWDC 2014, Apple showcased its growing interest in the health and wellness of its customer base by introducing "HealthKit," which serves as a new app bundled with iOS 8 that's all about fitness and tracking apps and related mobile health solutions.
According to details shared during the WWDC keynote, HealthKit provides an easily accessible hub that lets iPhone users monitor any health metrics they deem important.
With the health app and wearable tech markets heating up to an unprecedented extent over the last 12 months, it's not surprising that Apple isn't alone in its efforts to claim a bigger share of the emerging mHealth industry. Google is also diving deep into the same waters.
Google, we're told, will soon roll out a new health service called Google Fit. Similar to HealthKit, the platform will collect and coalesce data from leading fitness trackers and other mHealth applications. In fact, we may get our first look at Google Fit during the final week of June at the upcoming Google I/O conference for developers (June 25-26).
Creating health platforms has been a laborious process for both Google and Apple, sources say. Among the complications: the concern over privacy and how best to process information as sensitive as health data, as well as how to provide valuable feedback without veering into the realm of FDA-regulated diagnosis.