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06-06-2014, 02:19 PM #1
Apple Wants a Piece of SuperBowl 50
With SuperBowl 50 right around the corner (if you think February of 2016 is right around the corner), it's never too early to begin planning for what is, arguably, the biggest sporting event of the year. And with the milestone 50th anniversary in play, it could be the biggest SuperBowl ever.
Not surprisingly, as the host city always reaps the economic benefits of the NFL's February sports spectacle, SuperBowl 50 is a welcome attraction on the West Coast. But some in California seem to want it more than others - including the folks at Apple (not to mention Google, Yahoo, and others).
In fact, Apple has already pledged $2 million toward helping the Bay Area make the most of SuperBowl 50. The tech giants mentioned above are similarly pledging funds and support for the same cause.
The Bay Area Super Bowl Host Committee on Thursday announced it had raised $40 million -- up from $30 million a year ago -- to offset all the taxpayer costs of hosting the nation's biggest sporting event.
Source: Mercury News